As the proud owner of a small business website, you’ve done your best to make your website attractive and easy to use. You’ve set up a welcoming homepage, made sure to have user-friendly navigation, and even optimized your contact page. Yep, any potential customer sitting at their computer would be happy to browse your site. […]

In last week’s example site post, we looked at the practice of displaying clients’ logos as a way to lend credibility to your business and services. But what if your business doesn’t service other companies? That’s where testimonials and reviews come in. These types of ‘credibility indicators’ are a great way to increase conversions via […]

After all the time you’ve spent creating a logo, gathering everything you need for your website, and designing the perfect homepage, you might be tempted to throw together a contact page quickly and call it a day. But before you pop the cork on that “I just finished my website” Champagne, consider the original purpose of […]

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