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As a small business owner, you’ve worked hard on your web presence: You’ve invested time in testing different site variations, engaging your key influencers, and branding yourself along the way.

But, guess what?  If you stopped there, you might be missing out on up to 50% of potential customers for your online business.

It’s no secret: the world is getting smaller and even small online businesses have to expand internationally to continue to grow and remain competitive.


Small business trends infographic header

The small business landscape is one that is always changing. What’s true of this intrepid group one year may take an unexpected turn the next. So it’s always fascinating to touch base with business owners and learn about their needs, challenges, and aspirations for their businesses.

The infographic below summarizes the Webs Small Business Digital Trends Survey – the latest findings based on the responses of over 2,200 small business owners in the United States. Much of what you find below will probably confirm what you have experienced, and some of it might really surprise you. Here are a few of the stats that really stood out to us:


Overhead Station website screenshot

Sometimes when small business owners first make the leap into buying a website, they can become their own worst enemy. They feel like they need to have an extensive website with robust navigation and overflowing image galleries before they can go live. And as anyone who has run a small business can tell you, this does take time to achieve. No matter how user-friendly your website builder, feeling the need to pull together a novel’s worth of copy and hundreds of photos can bring the process to a stand-still.


Introducing page cloning

They say time is money, and that’s never more true than for small business owners who wear multiple hats. As the owner, marketer, and employee, any extra time you spend in one role takes you away from another. That’s why we’re always trying to listen to our users for ways we can make site building take even less time.

We have heard feedback recently that the ability to clone certain features from one page to the next would really be helpful. So we put our engineers to work, and we’re happy to announce that page cloning is now available!



Today’s Webs user example site comes from a group of Tufts University undergraduates producing a “web-retelling of Shakespeare’s Romeo and Juliet”. Not only is the concept of JulesandMonty a lot of fun, the website they’re using to promote it is very nicely done!

One reason this site is so successful is the clean design. The layout is logical and well organized, and the colors are consistent and classy. This is so important for your website, because a cluttered look or overwhelming color scheme can cause people to abandon your website as quickly as they came to it. It’s so easy to hit that back button when your eye sees something that doesn’t agree with it.


So you’re thinking about starting a blog — awesome! Blogging can provide lots of great benefits for the blogger and for the site on which the blog lives. Whether you’re looking to grow your personal brand online, drive traffic to your small business website, or establish yourself as a though leader in your industry, a blog is a worthwhile endeavor. You can learn more about how a blog can benefit your small business website here.

Once you decide to start blogging, there are lots of options to consider. From the tone of voice you will use, to the blogging platform that will host it. (If you’re blogging for your small business, don’t forget that Webs offers a blog app that you can add directly to your current site.) Luckily, today we ran across a fantastic blogging infographic on that was created by Barnickel Design. This infographic offers some great tips for getting started and maintaining a successful blog. Check it out below, and best of luck with your new blog!


For today’s post on web design tips and trends, we’re bringing out the big guns. Meet Justin, Mikael, and Rebecca — Webs’ intrepid team of UI/Product Designers.

What do you think is the biggest trend in web design right now?

MikaelFlat design is getting a lot of attention right now. That is, putting colors and images right up against each other without drop shadows, bevels, and gradients. Think Window 8 and Microsoft’s new look. While flat design can be really nice, it’s important to use it appropriately – as with any other design trend. Do not just follow a trend, but do what makes your website look best and communicate the message — and your brand – better.


Today our head of Marketing, Rochelle, will talk about the trend toward mobile web browsing and the impact that has for small businesses. 

I think that I was just starting out in my career when I first heard someone say excitedly, “Mobile is the future. It’s going to be huge next year!” Then every year or two there would be other voices weighing in, “Mobile is going to be huge!  And tablets are really going to take off in the next 6 months!”  While it’s taken far more than 6 months or even a year for mobile devices to gain the traction many believed they would, they have now become a pervasive vehicle for sending and receiving entertainment, information and communication.  And this trend is global, as evidenced by this data from comScore:


Today’s article is a guest post from Webs’ Head of Marketing, Rochelle Sanchirico. She is a lover of numbers and statistics, and therefore the perfect person to discuss the launch of Webs latest tool, Stats.

I love numbers, always have.  I grew up in a math nerd family, and have always sought out jobs that brought together art (fun!) and science and math (even more fun!).  But I am also well aware that writing complex equations and calculating standard deviations is not everyone’s idea of a good time.  That’s why I’m excited that at Webs we’ve made math – and the very beneficial actions you can take from the resulting numbers – much more digestible to help our users grow their websites.



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