World and Blog Icons

We’ve talked a lot about web design and best practices for setting up a professional business website, but once that’s complete, what do you do next? Generating traffic to your beautifully crafted website is the next hurdle to overcome. This is where backlinks come into play. Simply put, backlinks are inbound hyperlinks from one website to another website.

You may be thinking, “How is this relevant to my business?” Well, every backlink to your website increases your site’s popularity and pushes it higher in SEO rankings for your industry or niche; they improve your credibility and authority within the marketplace.

READ MORE

Website Layout Image

Small businesses strive to define themselves in a marketplace filled with competitors. Having a credible website and stellar products and services are the pillars for any business, but in order to succeed, high rankings in search engine queries are essential. But with millions of search results available, how does a small business rise to the top? We’ll tell you: creating content with Search Engine Optimization (SEO) in mind. Optimizing your content, through your website and other distribution channels, enhances your business’s position in search results. When you develop content in this way, it drives customer action and increases revenue.

READ MORE

5

A recent study done by Clutch found that 46% of the 350 small businesses surveyed did not have a website. 22% of those businesses say they do not plan on ever having a website. Some of the reasons behind this include cost, social media presence and lack of knowledge. If you recognize yourself in any of those scenarios, bear in mind that not only is having a website more important than ever today, it is also easier than ever to create one!

Why Your Business Needs a Website

A website is a crucial aspect to any growing company. In this digital era, an online presence is necessary to reach potential customers. It is a place where your customers know they can get reliable information and where your business can stand apart from others.

READ MORE

website dos and donts cover image

You may be starting to think about updating your website for the holidays and the New Year…

But before you get started, do you know the factors of web design to help you build your best small business website?

WeddingWire did you a favor and created a great do’s and don’ts infographic list to check (and check it twice) as you look to improve your small business website this season.

Our top three favorite do’s and don’ts are:

Do’s:

  1. Do use easy-to-read and simple colors and fonts
  2. Do create navigation bar and bucket your content by theme
  3. Do add your business reviews to your website homepage

Don’ts:

  1. Don’t make it hard for visitors to find what they are looking for or they will leave within 10 seconds
  2. Don’t underestimate the power of strong SEO
  3. Don’t forget to test what your website looks like on mobile

For the full list, take a look at the infographic below, and tell us your favorites in the comments!

READ MORE

UX design vector

We’ve talked about how web design is essential to building a better small business website, but the power behind web design is fueled by what you want your user to experience.

Allow us to introduce you to User Experience (UX) design.

UX combines usability (the extent to which a product can be used to achieve specified goals with effectiveness, efficiency, and satisfaction in a specified context of use) and the user’s emotions and perceptions to drive the success of a site.

READ MORE

Web Design Vector

When starting to build your small business website, all of the pieces that go into properly executing your business online can be quite overwhelming.

From vision, to fonts, to imagery, we consulted our in-house web design expert, Justin, to bring you the five factors to focus on when designing your small business website:

1. Come with a GOAL in mind
It’s always a good idea to know what you want for your website before you start designing.

Is the goal of your site to sell something, generate leads, show off your portfolio, or just display your business hours? Once you establish this goal, you can start crafting the content of the site around it. If you’re an artist showing your work, focus on your art and include nice imagery. If you’re advertising a store front, have your contact information and hours of operation front and center.

READ MORE

Webs Stats Cover Image

We know we don’t have to stress the importance of driving web traffic for our loyal Webs users. Your website supports your livelihood, and all of the digital marketing you do is an effort to bolster your website success.

That’s why we created a website analytics tool to monitor your site traffic to support your needs.

Of course, we are talking about Stats.

If you’re a free user, you have probably visited the pageviews section to analyze how many visits you get over time. But in this post, we’re going to dive deeper to show all you can discover as a Premium user.

READ MORE

HTML Coding Cover Photo

When building a small business website there are a lot of options to consider. For example, should you pay a graphic designer to assist in the layout, should you hire a company to program the site for you, or should you keep 100% control over the design and code by building your own website?

While we may be a bit biased, we think that having ownership of the look and feel of your small business website is essential to showing your brand and demonstrating your dedication to your business.

READ MORE

MOTH_header

With the return of Daylight Savings Time here in the US, we are finally starting to see springtime on the horizon. And as the northeastern part of the country finally starts to thaw, you can feel the excitement about shedding winter layers and actually taking time to think about style again. With that in mind, we thought today was an excellent time to feature a Webs user website that we really enjoy: Man Of The Hour Magazine.

Not only is this an excellent online magazine website example, the site is jam-packed with insightful lifestyle articles. As described on their Facebook page, Man Of The Hour is “dedicated to cultivating the emerging generations of sophisticated men.” If you’re thinking about starting an online magazine or journal and want to emulate this website, take a look at the 3 things that make this a site successful:

READ MORE

Nicole Phillips Photography Screenshot

Spring is only 21 days away here on the East Coast, which can mean only one thing: wedding season approaches!

To get into the spirit, we thought we would browse some of our amazing Webs user sites and feature a few services that are devoted to making your wedding occasion a special one.

But first, let us remind you what makes any website a great website:

We surveyed the inside experts here at Webs – from the people who make our tools to those who help users make the most of them – and found that 64% of respondents have not purchased something from a website due to its design or its content.

READ MORE

STYLE SWITCHER

Layout Style

Header Style

Accent Color