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When we talk about what makes a successful website, one of the themes we always come back to is fresh, up-to-date content. It keeps your visitors engaged, helps your site constantly improve, and signals to search engines that your site it active and should be ranked more highly.

But knowing you need to update your site regularly and actually making the time to sit down and do it are very different things.

Maybe you’re a procrastinator, or maybe you’re just incredibly busy running your small business. Either way, it’s easy to take the littlest excuse to put off a website refresh. But knowing how important freshness is, we wanted to make it just that much easier and more enjoyable when you log in to update your site’s content and copy.

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In last week’s post about analytics tools for small business owners, we talked about how Google Analytics and Webmaster Tools can help you figure out where your traffic is coming from and how to get more of it. So what happens after you’re gotten those visitors to your page? Are they clicking and converting, or leaving without interacting the way you’d like them to?

To take your analytics to the next level and start making changes to your pages that will directly affect your conversion numbers, consider a heatmapping service. One popular choice in this industry is Crazy Egg.

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