Now that you’ve decided to start your own business, explored your financing options, and come up with a name, it’s time to think about your brand.

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Fear not. While branding is a crucial part of your future success, it can also be broken down into completely manageable parts.

When you were coming up with your name, you likely already put a lot of thought into your branding without really meaning to. A great second step is to come up with a tagline or slogan. Even if it doesn’t end up being integral to your logotype or your small business website, it will help you distill down your thoughts about what you want your business to be when it grows up.

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