Today’s article is a guest post from Gregory Ciotti of Help Scout.  As you well know, having lackluster customer service is a surefire way to get passed over by the demanding customer of today. The question then becomes, what actually makes customer service truly memorable? Each experience is different from the next, but there are some iron-clad […]

For the final installment in our series on building a community around your small business, we are going to about a strategy that lets you kill two birds with one stone: Crowdfunding! We’ve discussed crowdfunding as a financing option before, but today we’re going to focus on its powers of community building. Which means we […]

For today’s post in our series on creating community around your business, we’ll turn to Webs’ Head of Marketing, Rochelle, to hear about her first-hand experience with a local charitable organization. It can be really difficult to think of new ways to create community around your small business–especially when you have your hands full with […]

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