Small business trends infographic header

The small business landscape is one that is always changing. What’s true of this intrepid group one year may take an unexpected turn the next. So it’s always fascinating to touch base with business owners and learn about their needs, challenges, and aspirations for their businesses.

The infographic below summarizes the Webs Small Business Digital Trends Survey – the latest findings based on the responses of over 2,200 small business owners in the United States. Much of what you find below will probably confirm what you have experienced, and some of it might really surprise you. Here are a few of the stats that really stood out to us:


Last week, American Express and the National Federation of Independent Business (NFIB) released some exciting stats on this year’s Small Business Saturday (November 30th). Here are 5 things you should take away from the 2013 Small Business Saturday Consumer Insights Survey:

1. More people know about Small Business Saturday than ever.
The marketing and awareness campaigns on traditional and social media have been successful in spreading the word. Consumer awareness of the event has grown from 67% in 2013 to 71% in 2013.



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