Today’s article comes from Deanna Zaucha, Webs Retention Marketing Coordinator. 

Three years ago, Instagram stepped out on the social scene and quickly became a mobile sensation of capturing, filtering, and sharing a world of food, pets,  and sunsets. And in just the past year, it has become a platform for brands to find new ways to engage with their customers in the introduction of video.

If you recall, Facebook saw the promise in Instagram last year, and according to TechCrunch, turned a “Budding Rival Into Its Standalone Photo App.”  With a big-wig brand like Facebook acquiring such an impressionable, young brand like Instagram, I was quick to think about the implications: “Oh great, here comes more marketers trying to send me ‘targeted’ messages in a place where I thought I was safe.”  (Just forget for a moment I am one of those pesky marketers…) READ MORE

Today’s article is a guest post from social marketing writer Lori Davis.

You sometimes hear opinions like “Businesses are cold” and “They don’t appreciate customers.” An unfortunate fact of life is that, by and large, this is true. When a popular brand shows appreciation to customers in some substantial way, it’s usually big news.

However, it’s only big news because it’s the exception and not the rule.

As a brand operating on social media, you have a great opportunity to change the way businesses are viewed by many customers out there. You can celebrate your customers and show your appreciation in numerous ways. After all, if not for customers, you wouldn’t have a business. So, let’s go over some ways to show your appreciation to fans and customers alike. READ MORE

During the month of September here on the Webs blog, we’re going to be talking about leveraging local marketing opportunities for your small business.

We’ll kick things off today (and Friday) with one of the single most important things you can do if you are the owner of a brick-and-mortar operation: setting your company up on Google Places For Business.

Points of Clarification:
Before we start talking about how to get the most out of your business’ Google presence, we need to clarify few things. Since Google itself is an ever-evolving landscape, they sometimes end up with products that are just similar enough that they are easily confused. READ MORE

With the plethora of social media platforms available now, it’s possible to reach a diverse audience just about anywhere, regardless of their individual media preferences. One advantage of this is the ability to interact and share so much more about your company than just your marketing messages. Inviting your audience into your culture and behind closed doors is a powerful tool for marketing, branding, and even recruiting. Whether you’re looking for employees, partners, or customers, giving 360 access to your business is a great strategy to try. READ MORE

Today’s post comes from Webs’ resident social expert, Social Media Manager Irina Kabigting.

Social media channels have the power to make or break your brand. When creating your a social media strategy for your brand, it is important to take the time to figure out how your brand elements and attributes translate into the social world and what you can do to protect them.

How to Elevate Your Brand on Social Channels

1. Be Active Where It Matters. Nichesocial media channels are popping up all the time and while new portals may seem appealing, it is important to have an active presence where majority of your customers like to hang out. READ MORE

Our discussion of time management for small business owners wouldn’t be complete without addressing the huge time sink that is social media marketing. Because part of being a good Facebook and Twitter administrator is sharing great content with your followers on a regular basis, this part of your marketing program can take up a lot of time.

The good news is, our friends at Pagemodo have created a tool that can reduce the amount of time you spend search for and posting engaging content dramatically. It’s called Pagemodo Posts, and it’s available to all Pagemodo users. It can be used to find, post, and schedule content from around the web to your Facebook and Twitter accounts from the Pagemodo dashboard, or through their new +Post bookmarklet. Here is an excerpt from the announcement of Posts on Pagemodo’s blog last month:
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As part of our series on small business time management and efficiency, today we’re doing a roundup of keyboard shortcuts for popular social media sites! While some people prefer to point and click, many argue that it’s much faster and more efficient to use keystokes whenever possible. Try out the shortcuts below and let us know if you feel like they save you time!

Facebook Keyboard Shortcuts

Alt+?:     Search
Alt+m:   Compose a new message
Alt+1:    Home page
Alt+2:    Your profile page
Alt+3:    Friend requests
Alt+4:    Your messages
Alt+5:    Notifications
Alt+6:    Account page
Alt+7:    Privacy
Alt+8:    Facebook’s Facebook page
Alt+9:    Facebook Terms/Agreement
Alt+0:    Facebook help center READ MORE

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