Webs #THANKYOUMOM screenshot

A couple of weeks ago we gave you 10 Mother’s Day marketing ideas for your small business; and while some people can learn a lot from a list, some of us (including myself) do much better when we have visuals and examples.

So, if it’s examples you need, take a scroll through our social profile updates from this past weekend to learn from our Mother’s Day campaign!

This year we asked Webs employees what they would like to thank their mothers for on their special day.

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Social Media Marketing can be a challenging (and very time consuming) job.  Between finding sharable content, writing high quality blog posts, engaging with your followers, and scheduling posts on all major social platforms, you could drive yourself crazy!

That’s why we’ve put together a list of 16 social media marketing tools that will keep you sane AND reduce the amount of time you spend managing a successful social media presence for yourself or your clients.

Enjoy!

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Personal Branding Icon

Typically on the Webs blog we are focused on you as a small business owner or as an entrepreneur. But today, we are going to focus on you as an individual; to better yourself as that business owner or entrepreneur.

Of course, we are referring to personal branding.

Personal Branding is defined as:

the practice of people marketing themselves and their careers as brands

In which case, for those of you who feel it’s impossible to distinguish between you and your company, you can understand that personal branding is just as important as your company’s brand itself.

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Bird in Cage Vector

There has been a lot of chatter around the internet the last couple of months surrounding a big change for Twitter come 2015.

If you’ve missed the buzz, keep calm and read on!

In September, Twitter CFO Anthony Noto was quoted by WSJ stating the current Twitter feed is organized in reverse chronological order and, “isn’t the most relevant experience for a user.” And “Putting [that] content in front of the person at that moment in time is a way to organize that content better.”

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Social Media Hanging Icons

In the last week there have been a lot of new releases in the social media world. And while normally we leave these updates in the hands of our Pagemodo blog, we thought it was important to share this news with you to stay on top of your content marketing strategy.

Many of these releases revolve around better targeting your audience and assisting in calculating your social media ROI. Both of which can service your marketing efforts as we continue towards 2015.

Here is what’s new:

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After reading The Definitive Guide to Social Marketing from Marketo, one quote really stuck out to us:

“And I think the one mistake that most companies make, even mature companies in the social media marketing world right now, the one mistake they make is they don’t plan to measure.”

–   Jason Falls, CEO of Social Media Explorer

So we decided we wouldn’t leave you, our Webs readers, in the lurch. We know social media is a tricky channel. And while email has click-through rates and delivery metrics, many aren’t sure where to start in measuring a platform that depends mostly on brand awareness and “word-of-mouth.”

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Webs new Twitter layout

If you’re anything like me, you find change irresistible. To quote the ‘one rule’ of the great and fictional Barney Stinson, “new is always better.” But not everyone feels this way, of course. For those who prefer the comfort of the familiar (or just don’t have the time), the constant changes to social media profiles can feel daunting. So today we’re going to break down the changes to the new Twitter layout released this week into manageable, bite-sized pieces.

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showcasepage

 

If you currently have a company page on LinkedIn, you might have gotten a little note in your email from the social network yesterday announcing that they will be phasing out their Products & Services Tab from all company pages by April 14th.

While this will likely elicit groans from busy small business owners who are tired of having to revamp their social media profiles to keep up with the constant updates, I promise this one is actually worthwhile. The Products & Services tab may be going away, but it’s being replaced by something much, much better, which we actually talked about a few months ago here on the blog: Showcase Pages!

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influencers

 

Over the past few weeks, we’ve talked on the Pagemodo blog about how to build a social media brand that matches your business and how to optimize your social media strategy to gain the most followers, shares, likes, and ultimately the most customers.

Once you’ve built a strong foundation of followers on Facebook and Twitter, it’s time to take a look at who these people are:

  • Do they match your typical customer profile (Gender, Age, and Location)?
  • Or, do these social media followers look much different?

Wouldn’t it be great to know which of these followers are the most valuable or has the most influence over other prospect customers just like them?  Thanks to simple-to-use tools from Social Rank and Klout, you can!

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tips_new

In honor of Social Media Week (hey, did you know that it’s Social Media Week?) today’s post will address one of the most asked questions in all of social media marketing: what are the most effective tactics for posting on social media?

As luck would have it, our good friends at Pagemodo recently created an infographic with social media posting tips for 4 of the most popular platforms – Facebook, Twitter, Pinterest, and LinkedIn. In it, you’ll find answers to questions like:

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