Today’s article is a guest post from social marketing writer Lori Davis.
You sometimes hear opinions like “Businesses are cold” and “They don’t appreciate customers.” An unfortunate fact of life is that, by and large, this is true. When a popular brand shows appreciation to customers in some substantial way, it’s usually big news.
However, it’s only big news because it’s the exception and not the rule.
As a brand operating on social media, you have a great opportunity to change the way businesses are viewed by many customers out there. You can celebrate your customers and show your appreciation in numerous ways. After all, if not for customers, you wouldn’t have a business. So, let’s go over some ways to show your appreciation to fans and customers alike.