Personal Branding Icon

Typically on the Webs blog we are focused on you as a small business owner or as an entrepreneur. But today, we are going to focus on you as an individual; to better yourself as that business owner or entrepreneur.

Of course, we are referring to personal branding.

Personal Branding is defined as:

the practice of people marketing themselves and their careers as brands

In which case, for those of you who feel it’s impossible to distinguish between you and your company, you can understand that personal branding is just as important as your company’s brand itself.

READ MORE

Bird in Cage Vector

There has been a lot of chatter around the internet the last couple of months surrounding a big change for Twitter come 2015.

If you’ve missed the buzz, keep calm and read on!

In September, Twitter CFO Anthony Noto was quoted by WSJ stating the current Twitter feed is organized in reverse chronological order and, “isn’t the most relevant experience for a user.” And “Putting [that] content in front of the person at that moment in time is a way to organize that content better.”

READ MORE

Social Media Hanging Icons

In the last week there have been a lot of new releases in the social media world. And while normally we leave these updates in the hands of our Pagemodo blog, we thought it was important to share this news with you to stay on top of your content marketing strategy.

Many of these releases revolve around better targeting your audience and assisting in calculating your social media ROI. Both of which can service your marketing efforts as we continue towards 2015.

Here is what’s new:

READ MORE

Graph

After reading The Definitive Guide to Social Marketing from Marketo, one quote really stuck out to us:

“And I think the one mistake that most companies make, even mature companies in the social media marketing world right now, the one mistake they make is they don’t plan to measure.”

–   Jason Falls, CEO of Social Media Explorer

So we decided we wouldn’t leave you, our Webs readers, in the lurch. We know social media is a tricky channel. And while email has click-through rates and delivery metrics, many aren’t sure where to start in measuring a platform that depends mostly on brand awareness and “word-of-mouth.”

READ MORE

Webs new Twitter layout

If you’re anything like me, you find change irresistible. To quote the ‘one rule’ of the great and fictional Barney Stinson, “new is always better.” But not everyone feels this way, of course. For those who prefer the comfort of the familiar (or just don’t have the time), the constant changes to social media profiles can feel daunting. So today we’re going to break down the changes to the new Twitter layout released this week into manageable, bite-sized pieces.

READ MORE

showcasepage

 

If you currently have a company page on LinkedIn, you might have gotten a little note in your email from the social network yesterday announcing that they will be phasing out their Products & Services Tab from all company pages by April 14th.

While this will likely elicit groans from busy small business owners who are tired of having to revamp their social media profiles to keep up with the constant updates, I promise this one is actually worthwhile. The Products & Services tab may be going away, but it’s being replaced by something much, much better, which we actually talked about a few months ago here on the blog: Showcase Pages!

READ MORE

influencers

 

Over the past few weeks, we’ve talked on the Pagemodo blog about how to build a social media brand that matches your business and how to optimize your social media strategy to gain the most followers, shares, likes, and ultimately the most customers.

Once you’ve built a strong foundation of followers on Facebook and Twitter, it’s time to take a look at who these people are:

  • Do they match your typical customer profile (Gender, Age, and Location)?
  • Or, do these social media followers look much different?

Wouldn’t it be great to know which of these followers are the most valuable or has the most influence over other prospect customers just like them?  Thanks to simple-to-use tools from Social Rank and Klout, you can!

READ MORE

tips_new

In honor of Social Media Week (hey, did you know that it’s Social Media Week?) today’s post will address one of the most asked questions in all of social media marketing: what are the most effective tactics for posting on social media?

As luck would have it, our good friends at Pagemodo recently created an infographic with social media posting tips for 4 of the most popular platforms – Facebook, Twitter, Pinterest, and LinkedIn. In it, you’ll find answers to questions like:

READ MORE

Today’s article comes from Deanna Zaucha, Webs Retention Marketing Coordinator. 

Three years ago, Instagram stepped out on the social scene and quickly became a mobile sensation of capturing, filtering, and sharing a world of food, pets,  and sunsets. And in just the past year, it has become a platform for brands to find new ways to engage with their customers in the introduction of video.

If you recall, Facebook saw the promise in Instagram last year, and according to TechCrunch, turned a “Budding Rival Into Its Standalone Photo App.”  With a big-wig brand like Facebook acquiring such an impressionable, young brand like Instagram, I was quick to think about the implications: “Oh great, here comes more marketers trying to send me ‘targeted’ messages in a place where I thought I was safe.”  (Just forget for a moment I am one of those pesky marketers…)

READ MORE

Today’s article is a guest post from social marketing writer Lori Davis.

You sometimes hear opinions like “Businesses are cold” and “They don’t appreciate customers.” An unfortunate fact of life is that, by and large, this is true. When a popular brand shows appreciation to customers in some substantial way, it’s usually big news.

However, it’s only big news because it’s the exception and not the rule.

As a brand operating on social media, you have a great opportunity to change the way businesses are viewed by many customers out there. You can celebrate your customers and show your appreciation in numerous ways. After all, if not for customers, you wouldn’t have a business. So, let’s go over some ways to show your appreciation to fans and customers alike.

READ MORE

STYLE SWITCHER

Layout Style

Header Style

Accent Color