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With 40 billion active small business pages on Facebook and more than 2 million active advertisers, it is safe to say that to keep competitive in the social media space, you must join the growing pay-to-play market.

Over the years Facebook has given hints to small business Pages that it is time to participate by updating their algorithm, which declined potential organic reach, adding call-to-action buttons to the top of the Timeline, and supplying more types of ads like video and multiple-image ads. But it truly wasn’t until this year that it became evident that Facebook advertising is here to stay with reports that:

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Social Media Marketing can be a challenging (and very time consuming) job.  Between finding sharable content, writing high quality blog posts, engaging with your followers, and scheduling posts on all major social platforms, you could drive yourself crazy!

That’s why we’ve put together a list of 16 social media marketing tools that will keep you sane AND reduce the amount of time you spend managing a successful social media presence for yourself or your clients.

Enjoy!

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