Small Business Saturday Promo Page

Small Business Saturday 2015 is Saturday, November 28th! If you are unfamiliar with the event, think of it as the Black Friday for your small business. In other words, it is a day for communities all around the nation to show their love for small businesses, just like yours!

In 2014, 88 million people shopped small on Small Business Saturday. To prepare for a monumental day of traffic and sales for your small business, there are three ways you can participate and make the most out of the occasion:

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Promotion, one element of your marketing mix, is the set of tactics business owners and marketers use to achieve a defined goal for the business or brand. And whether your next promotion is digital (a contest, a landing page on your website, an email) or print (brochures, a postcard mailing, your business cards) there are number of pitfalls to watch out for. Here are 10 of the big ones that can really tank your next promotion:

1. Failing to identify your goals. A personal trainer once told me, “fail to plan, plan to fail.” This also rings true in marketing. Without defining what you hope to achieve with your promotion, your effort is doomed from the start. Wikipedia identifies 3 possible objectives for promotions as

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Chompy The Shark

There are thousands of articles in the blogosphere today about creating shareable content for your business in the hope that it will go viral. And while posting articles, photos, and videos on your website, blog, and social media sites is certainly a crucial practice (see Why Content Marketing is Important for SEO), what about getting customers to promote your business using some creative offline content?

A great example of this approach is staring though the Webs office window right now. In honor of Shark Week, the Discovery Channel building in Silver Spring, MD is once again sporting a giant, inflatable shark named Chompy – talk about shareworthy! A quick Google search yields dozens of recent results – independently shared by the public – mentioning Chompy in articles, blog posts, Facebook and Twitter updates, and photos on Instagram and Flickr.

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