We’ve talked a lot over the last few weeks about online promotion for small businesses. We covered paid search advertising, online resources for finding networking events, and places to promote your website or business online for free. And while using the web to promote your small business is a very important (and cost effective) endeavor, there are also lots of grassroots ‘offline’ promotional opportunities to take advantage of. For our final entry in the promotion series, here are a few grassroots promotion ideas to get you started:
We’ve recently talked about how to promote your business by promoting yourself, but have you thought about where to do this?
Well, the short answer is everywhere. You never know when a great networking opportunity may present itself, so you should always bear in mind that you are the face of your business. The long answer (aka, this blog post) is at small business networking events where you can meet others who are in your community and possibly in your industry. These events are often educational, but are valuable beyond that for building a network of people you can go to for advice, and who can recommend your business to people in their own networks.
Continuing May’s theme of promotion for your small business, today’s topic deals with how your presentation of yourself as the owner of your business can help (or hinder) your marketing efforts. Turns out, our Head of Marketing has recently had a lot of experience on this front, so we’ll turn this one over to Rochelle:
No matter how much time and effort you spend on creating a compelling and consistent brand for your business in order to have effective marketing and promotion, there is one element many small business owners overlook: their own personal brand. I’ve been thinking about this a lot recently in my personal life. My husband and I bought a new home in September, while we’re committed to doing a lot of the work ourselves, we are currently interviewing for some of the more difficult jobs.
The month of May here on the Webs blog will be dedicated to promotion and marketing of your small business and, of course, your website. We’ll kick things off today with a categorized list of places to list or promote your website or services that can help bring you more traffic, and ultimately more business.
You may recognize a number of these suggestions from a very popular post we did on this topic awhile back. As new sites have been added to the web, and we got some great suggestions in the user comments, we decided to post a shiny new version for you here today. Enjoy, and if you have any suggestions or your own, please feel free to add them in the comments below!