Google's Iam.Soy website header

You might remember back in January this year we talked about the release of hundreds of new generic top-level domains. These included specific brand names like .NIKE, .APPLE, and .AMEX, as well as more generic terms like .GURU, .COMPANY, and .SHOP. While small business owners and individuals were excited about this at the time, it’s been awhile since there was any news on the gTLD front – until yesterday.

If you follow Google’s business blog, or spent any time on Twitter yesterday, you no doubt heard about the launch of Google’s first new top-level domain in the United States: .SOY

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Inbox Diaries is a series designed to help busy entrepreneurs keep up with all the latest news in small business, marketing, and social media. I’m scouring my inbox every day for interesting tidbits, so you don’t have to.

This Week’s Stories:

Facebook Experiment Raises Privacy Concerns
Everyone’s favorite (maybe) social network found itself in a bit of hot water recently over an experiment conducted back in 2012. The test involved tinkering with News Feed content of two groups of users, showing more negative content to one, and more positive content to the other, according to Mashable. The details of the situation are being investigated by the Information Commissioner’s Office (ICO), but one item of concern is that the users involved in this experiment were not made aware that they were taking part – but they might not have needed to be. As Facebook users, we all agree to certain terms of service, among them that Facebook has the right to use our data for analysis, testing, and research.

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Dropbox for Business keynote video


When you small business was in its infancy, it was fine to just email files back and forth between your collaborators – people like your graphic designer, your business partner, and maybe your accountant. But as your business grew and the volume of files being shared around become less manageable, you might have made the switch to a cloud sharing solution. And while that’s a big step toward professionalizing your interactions, you’ve probably noticed the potential complications of having all your business files mixed in with photo albums and personal documents.

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Video about ad cliches

The Inbox Diaries is a new series designed to help busy entrepreneurs keep up with all the latest news in small business, marketing, and social media. I’m scouring my inbox every day for interesting tidbits – so you don’t have to.

This Week’s Stories:

Avoid The Clichés Featured In This Hilarious Video
Have you ever seen a field full of wind turbines in a commercial for a washing machine and wondered “what does this have to do with getting my whites whiter?” Then the video below might be for you. According to Mashable, this video comes from the stock video provider Dissolve, and was perhaps created to encourage its clients to advertise responsibly.

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firsttweet


The Inbox Diaries is a new series designed to help busy entrepreneurs keep up with all the latest news in small business, marketing, and social media. I’m scouring my inbox every day for interesting tidbits – so you don’t have to.

1. Find your first tweet (or someone else’s).
Last week in celebration of it’s 8th birthday, Twitter released a fun tool to locate the very first tweet sent out from your Twitter account. You can use it to see what you said when you first began your Twitter journey, or to see the auspicious (or inauspicious) beginnings of a famous tweeter. Once you find your first tweet, you can join the conversation by tweeting it out along with the hashtag, #FirstTweet. Read more on Twitter >>

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