Small Business Saturday Promo Page

Small Business Saturday 2015 is Saturday, November 28th! If you are unfamiliar with the event, think of it as the Black Friday for your small business. In other words, it is a day for communities all around the nation to show their love for small businesses, just like yours!

In 2014, 88 million people shopped small on Small Business Saturday. To prepare for a monumental day of traffic and sales for your small business, there are three ways you can participate and make the most out of the occasion:

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holiday_email_marketing_tips

With Instagram, Snapchat, Periscope and more eating up all the virtual column inches these days, good old email marketing doesn’t get a lot of attention anymore. Everyone is so worried about whether or not they’re live-tweeting, self-broadcasting, and keeping up with all the other ‘shoulds’ of modern marketing that they forget to perfect their strategy on what remains one of the most effective platforms – email!

With the holidays just around the corner, now is an incredibly important time to optimize your marketing efforts – especially if you sell things online. Even if you don’t, email is a great way to bring people in to your physical store and keep your brand top of mind as people are filling out their holiday gift lists.

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Small Business Exposure Vector

Getting off the ground as a new small business is a challenge all its own. Sure, you’ve got great products and a solid business plan. You’ve got the passion and the drive to succeed. But marketing your small business is absolutely vital for sustained growth, and especially when you are just starting out. You simply can’t expect customers or clients to find you unless you’re getting your business in front of them.

Here are a few tips each new business should consider for getting that exposure:

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how-advertisers-can-extend-their-relevance-with-search_infographics_cover

While big box brands may have the budget to reach a national audience, small businesses have a distinct advantage on the local stage. Not only are people gravitating more and more toward local businesses (48% plan to increase local patronage), these smaller brands are able to leverage local search listings more effectively if they know what to do.

If the hipster movement has taught us nothing else, it’s that people want the things they eat, the clothes they wear, and the places they shop to say something about them as individuals. In that environment, the local business will beat out a national chain in local search results any day. Take advantage of that starting point by making the most of your local listing. How? Check out this research and infographic from Google:

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google_ranking

If you’ve gotten your website to the top of Google or other search engines, you’re likely focused on maintaining those rankings. With the arrival of Mobilegeddon, business owners are more nervous about keeping their Google rankings in place than ever. However, there’s no need to fret. Knowledge can eradicate fear. Follow these five tips, and you can rest easier knowing you’re doing everything in your power to maintain search rankings.

1. Monitor Search Results

First, you need to know if you’re in or out. Perform a site search by typing “site:” then your domain name into Google as shown in the example below:

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driving website traffic icons

If you run a business with an online presence, your success is likely limited by the traffic your website generates and the leads you acquire. And while driving traffic to your web pages isn’t always easy, there are a number of tools and resources available to you. You simply need to know how and when to use them for optimal results.

While there used to be a time when you could separate yourself from the competition by simply paying a little extra to develop an aesthetically pleasing website, that’s no longer the case. Having a sleek, well-designed website is pretty much the norm for competitive small businesses these days. It takes much more than good-looking pages; you have to attract the right traffic to them. You have to be capable of weeding through irrelevant traffic to find potential customers that will actually be interested in what you have to offer. Typically, you can accomplish this by focusing on five important areas:

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Bullseye - Content Marketing Mission Statement

Looking to get started (or start fresh) in content marketing for your small business? You’re in luck – we picked up some great tips at Social Media Examiner’s recent Social Media Marketing World conference and we’re dying to share!

The first session we attended was with content marketing expert Joe Pulizzi. One of the takeaways we most wanted to share with you from the presentation is the idea of creating a content marketing mission statement.

Long before you create a blog, brainstorm topics, or write your first blog post, it’s critical to make sure that you (and anyone else who will contribute) know exactly what it is you’re setting out to do. If you aren’t sure, how can your audience be?

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Data-Driven Marketing Cover Photo

“Big Data” isn’t a new concept. We have talked about how to use data responsibly, optimize your website based on data, and even how to protect the data you collect.

But, we are missing something; what about utilizing data to make smart, strategic, and effective marketing decisions?

When applying data to your marketing decisions, Teradata’s Global Data-Driven Marketing Survey for 2015 is convincing that you can make better decisions on marketing approach and spending.

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Big to Little Fish Cover Photo

As a small business owner or entrepreneur, you pride yourself on the ability to wear multiple hats – accountant, marketer, HR manager, analyst, etc.

But we know that what you really care about most is your customer. Which is why you wear all those hats – to be fast, agile, and dedicated to providing the best service and/or product for your consumers.

Sometimes it is tough, and you wonder, ‘if I had resources like the big businesses have, would I be able to better provide for my customers?’

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How to Speak Designer Infographic Cover Photo

You have a vision for your small business. The vision is for your product, your mission, and every single detail down to your logo.

But sometimes small business owners have a hard time communicating that vision to the person that can turn their vision into a reality: their designer.

Maybe you’ve seen the client comments turned into posters, and fear that your lack of knowledge about design terms will leave you in that “terrible client” category. You want to maintain a happy and healthy relationship with your designer, but know that if you knew the proper terminology, you would both be happier with the final results.

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