Business to Business Marketing. B2B Marketing. The wonderful process of selling goods and services to another company.
Anyway you phrase it, we know running B2B marketing campaigns can be just as demanding as any B2C campaign, if not more so, since your audience is a company just like you! Getting caught up in the daily demands of making things run smoothly is natural; however, it’s important to take a step back every once and awhile to assess the trends seen within your business and its industry to make a more meaningful impact.