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The small business landscape is one that is always changing. What’s true of this intrepid group one year may take an unexpected turn the next. So it’s always fascinating to touch base with business owners and learn about their needs, challenges, and aspirations for their businesses.

The infographic below summarizes the Webs Small Business Digital Trends Survey – the latest findings based on the responses of over 2,200 small business owners in the United States. Much of what you find below will probably confirm what you have experienced, and some of it might really surprise you. Here are a few of the stats that really stood out to us:


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Many small businesses start as a hobby, and then take over a larger and larger percentage of the owner’s time until the proportions flip and the hobby has replaced a full time job. And while this gradual evolution is certainly logical, it can also lead to skipping some important steps when setting up a business.

If you’re thinking about starting a business – or maybe just want to check your progress – have a look at the infographic below. It details the 10 steps necessary for a business to get started on a solid foundation. In short, they are:



It’s an overcast Friday afternoon just after lunch, so this seems like an appropriate time to talk about boosting your productivity. It’s also a great time to scour the web for great infographics, like the one you’ll find below from Middlesex University in London. Many of the university’s graduates go on to start small businesses, so to lend them a helping hand, the school created a collection of their favorite (sorry,
favourite, this is from London) apps that can make life simpler for small businesses.



It’s Friday afternoon, which means it’s the perfect time for a colorful and informative infographic! This one comes from LinkedIn – specifically their Talent Solutions brand – and it sheds some light on their December 2013 survey of 18,000 employees in 26 countries. (Love LinkedIn? Check out Monday’s post about Influencers)

One of the most interesting findings displayed in this graphic is the fact that of the 72% who said they were either “very satisfied” or “satisfied” with their jobs, only 18% said that the would not consider changing jobs. While ambition is great, some employers might find it a little disturbing to know that even their very satisfied employees might walk out the door if the right opportunity presented itself.


So you’re thinking about starting a blog — awesome! Blogging can provide lots of great benefits for the blogger and for the site on which the blog lives. Whether you’re looking to grow your personal brand online, drive traffic to your small business website, or establish yourself as a though leader in your industry, a blog is a worthwhile endeavor. You can learn more about how a blog can benefit your small business website here.

Once you decide to start blogging, there are lots of options to consider. From the tone of voice you will use, to the blogging platform that will host it. (If you’re blogging for your small business, don’t forget that Webs offers a blog app that you can add directly to your current site.) Luckily, today we ran across a fantastic blogging infographic on that was created by Barnickel Design. This infographic offers some great tips for getting started and maintaining a successful blog. Check it out below, and best of luck with your new blog!


The days of one-size-fits-all customer service are long gone – especially for small business owners. With big box stores offering free shipping, no sales tax, and deep discounts, the little guy has one last frontier on which to compete, and that’s customer service. The ability to form relationships and adjust service experiences to suit individual customers is what keeps a lot of people coming in to small businesses despite the fact that they might have to spend a little more money and actually get off the couch to shop there.


While it may be true that virtue is its own reward, that idea is not always enough to motivate businesses to focus their efforts on good customer service. Sometimes they need big, scary numbers in order to get their attention.

Luckily, the infographic we’re sharing today from KISSmetrics has just that! There is a lot of great information to be found here about customer service and how much of an impact it can have on business. Here are 5 of the most eye-catching statistics we noticed:


As our month-long series on holiday marketing planning continues, we’re bring back a popular infographic from last year that takes a look at holiday sales trends, U.S. ecommerce projections, and way to optimize your holiday sales funnel.

This year, online sales in the United States are projected to exceed $61 billion in the last two months of the year, according to the latest eMarketer projections. Based on that research, the folks at have put together 6 trend predictions that could have a big affect on your small business this holiday season.


Since we posted last week about things to consider when preparing your website for the holiday season, it seems appropriate to share a great infographic about what gets seen, where, and for how long.

The impetus behind the research was originally to give internet advertisers some insight into where ads perform best to they can maximize their placements. Chartbeat analyzed the behavior of 25 million users web-wide and gathered their findings into the infographic below, which shows where the most visitors spend the most time on a webpage. (The graphic also features whales, so it’s pretty much a winner in my personal book.)


We’ve talked before about the benefits of content marketing — the strategy of providing engaging, relevant content for fans, followers, and website visitors to interact with. It’s great for SEO, your brand, and driving traffic to your website and social profiles. Now that you’ve got a content strategy in place, do you know what kinds of things to share in order to make your content go the distance?

The infographic below, provided by, compiles a number of studies to give content creators a clearer idea of what kinds of items are most likely to be shared, what elements to include, and how viewers interact with your content.



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