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What makes a company a great place to come to work every day? According to The Washington Post’s 2015 Top Workplaces survey, major factors include feeling connected through meaningful work, believing a company is moving in the right direction, and feeling genuinely appreciated by your employer. (WashingtonPost.com)

Each year, The Washington Post surveys employees of companies in the Washington, DC metro area in an effort to unearth the best of the best places to work in the region. This year, we are delighted to announce that Webs was among the 150 selected!

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Today’s article is a guest post from legal blogger Matt Faustman.

Every year, MSN Money surveys adults about the quality of customer service at 150 of the best-known companies across the country and in 15 industries to find the MSN Money Customer Service Hall of Shame winners. The survey is now in its seventh year and the year-over-year industries that have acquired a bad rap for poor customer service remain the same. In the end, we dislike the banks, the cable television providers, and the credit card companies the most.

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In the back of your mind, you’re aware that your scheduling system is a little dated. You tell yourself that having customers call for appointments is charming, rationalizing that people appreciate the one-on-one attention. But having a scheduling system that relies on your availability and your clients’ willingness to talk on the phone opens your business up to lost customers — and revenue.

The good news is that there are plenty of great options available for small businesses when it comes to online booking tools. Services like BookFresh and Acuity Scheduling offer robust features at a very reasonable cost. With these features in mind, here are 8 reasons to get your booking online — today.

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As the holidays approach, charitable organizations are really starting to ramp up their outreach and marketing in order to capitalize on the ‘season of giving’ to come. If you’ve ever considered philanthropy or charitable marketing as a strategy for your business, now may be the perfect time to think of creative ways to get involved.

What are the benefits of charitable marketing for your business? There are several. One being that it builds goodwill for your business and establishes positive associations for your brand. (We posted a full article on branding through philanthropy awhile back that might be helpful.) Charitable marketing is also a great way to gain exposure for your business by leveraging the audience and trading on the recognition of another brand — the charity itself. Finally, your charitable activities give you something new to talk about on social media, in your own email marketing, in press releases, and elsewhere, in order to drum up traffic to your website and your store.

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