Digital marketing channels are the bee’s knees for spreading seasonal cheer throughout the holiday season. From your small business website to social media to email campaigns and blog posts, your business has ample opportunity to impart merriment to its audiences. The best part about using digital marketing is that you can do it all for free! If you have the systems in place, special holiday campaigns require only a bit of pre-planning and time. By successfully sharing festive sentiments over digital channels, your business can build brand awareness and customer conversions. Who wouldn’t want to give it a whirl?
We are just a little over a week away from Halloween weekend, which means one thing: it’s time to talk about holiday marketing!
Not what you were expecting?
Google did a lot of research into some trends seen during the 2014 holiday season, and found that 48% of holiday shoppers did a majority of their shopping on or before Cyber Monday; and a quarter of shoppers asked did some shopping before Halloween.
Not surprisingly, 78% did that holiday shopping research online and 40% successfully purchased. We can only assume this percentage will grow this year. In which case, we urge you to prepare your website for the holiday rush!