Earlier this week we talked about 4 things you can do to get your website ready for the holidays. Today we’re going to turn our attention to setting up your social media strategy to succeed as well.

When you are putting together your editorial calendar over the next two months, you’ll probably have some great status updates about holiday excitement, photos of new products, special offers for your web store, videos of your team putting up decorations, and links to articles you’re writing on your blog…right? Once you figure out what you’re going to say, you need to decide when and how you’re going to say it.

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