Email marketing

Email marketing is central to many small business’s marketing strategies. It is a fantastic way to send out branded messages to potential clients as well as longstanding, loyal customers. However, writing emails that inspire conversions and sales isn’t super intuitive to most people. Today, we’re going to break down the five essential components for successful email copy.

Let’s get right to it.

Keep It Short and Sweet (KISS)

As we’ve discussed, people’s attention spans are very short, as in you have eight seconds to hook someone into reading your email and continue reading your email copy. In order to position your emails for optimal open, read, and click-through rates, limit your word count. This applies to your subject lines and your email content.

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4th of July Email Campaign

If you live in the United States, you know that this upcoming weekend is a very important holiday: Independence Day!

It’s the day that Americans celebrate their freedom, show their patriotism, and send many, many emails to your inbox to remind you how lucky you are to be an American.

In true marketing fashion, many of these emails are already landing in our inboxes, and are building excitement to buy and engage with several products and brands.

While it is easy to become immune to these marketing messages (since we know all the tricks already), we took the liberty (pun intended) of scouring our mailboxes to show the best of the best, and lessons you can learn from these emails.

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How to Make Your Email Campaign Pitch Perfect Infographic Title

As a huge fan of the Barden Bellas from the hit movie Pitch Perfect and an avid cheerleader for effective email marketing, I couldn’t believe it when I stumbled upon an infographic called How to Make Your Email Campaign Pitch Perfect featured on MarketingProfs.


Source: Tumblr

So because the folks over at Campaigner were creative enough to bring my two favorite topics together…

Here are the five best practices for keeping your email marketing strategy in tune:

1. Take Personalization to a Higher Octave
We know the key to data-driven marketing is harnessing your big data to keep your marketing materials customer-centric. So that’s why with your email marketing you should know that tailoring your emails to your audience means more than just inserting a name into the subject line. You should try messages directly targeted to recipients’ demographics or preferences like gender, age, level of engagement, etc. to see your click-through rates and conversions soar.

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Computer Jester Vector

On April 1st, it seems no one can be trusted.

Your favorite brands, your prankster friend, and even your beloved grandpa love to participate in the day known as April Fools’ Day.

So while on every other day you can rely on social media and your inbox to get your breaking news or special promotions, today we realize you may need to take a second and scratch your head before trusting the messages flooding your feeds.

To relieve you of some of the trickery today, here is some truth – your content marketing campaigns and email marketing strategy will benefit from participating in this holiday hubbub (which is currently a trending topic on Twitter).

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Email Checklist Vector

In our last post about email marketing, we talked about how a subject line is the perfect component of your email to test for higher open rates. And while we gave some valuable subject line tips, we thought you could use a quick checklist to compare against when writing.

Lo and behold, the 10-Step Email Subject Line Checklist:

1. What’s the length?
Subject lines with fewer than 50 characters have open rates 12.5% higher than those with 50 or more (Constant Contact). Keeping your subject line shorter ensures your whole message will be seen on a variety of devices. Most inboxes only display 30 to 40 characters, and that number shrinks on mobile.

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Email Marketing Keyboard Image

As small business owners and entrepreneurs, you should already be familiar with the concept of Email Marketing. In the past, we have shared what makes a good subject line, how to get quality leads, and how to find the right Email Service Provider (ESP). But today, we are going to dive a little deeper.

I recently talked about the fundamentals of A/B testing on the Pagemodo blog. Granted, I was speaking about Facebook posts, but the same concept of A/B testing can be best explained in this excerpt:

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