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It’s the beginning of a new year, which means a fresh start and endless possibilities! For small businesses, a new year brings opportunities to explore different avenues for growth and success. A major consideration for many small businesses is investing in social media, but it can be overwhelming. Social media is a continually evolving landscape, but understanding the essentials removes the complications and makes it easy for anyone to seamlessly use social media marketing. READ MORE

Holiday-themed van with snow falling

Digital marketing channels are the bee’s knees for spreading seasonal cheer throughout the holiday season. From your small business website to social media to email campaigns and blog posts, your business has ample opportunity to impart merriment to its audiences. The best part about using digital marketing is that you can do it all for free! If you have the systems in place, special holiday campaigns require only a bit of pre-planning and time. By successfully sharing festive sentiments over digital channels, your business can build brand awareness and customer conversions. Who wouldn’t want to give it a whirl? READ MORE

Oscars Opening Number Snapshot

Last night, the 87th Annual Academy Awards was more than just a stage for the stars of Hollywood. It became a platform for politics, including (but not limited to) gender equality, race relations, suicide prevention, and immigrant rights.

I felt that this representation for touchy subjects demonstrated how the entertainment industry is ever-evolving.

It’s not always about the glitz and the glamour, but also about making a difference in the world.

Just take a look at one of the movie moments celebrated at the 2015 Oscars: the 50th anniversary of The Sound of Music. READ MORE

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