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The evolution of content marketing has been entertaining to watch. We’re currently experiencing a permanent shift away from static, traditional content and towards fresh, interactive content. While blog articles will always be the bread and butter of corporate content strategies, many brands have complemented this standard with more engaging mediums like infographics and video. However, there’s still a form of content marketing that very few brands are aware of and it’s called interactive content.


Content Marketing Institute SlideShow Box Office Success

Every day it seems that the amount of content available for consumption continues to grow. And while we love to give you tips on how to create better content and how to plan your content strategy for the upcoming year, we thought we’d also pass along this helpful ebook we found from Content Marketing Institute on the best ways to actually measure and see if all the content you are creating is working!

With cunning puns on movie lingo, here are the top three tips we took away from the Measuring Your Content Marketing Box Office Success SlideShare:


Crave Infographics Screenshot

It is often said that content marketing is strengthened by a visual, or that an image will have more engagement versus a text update on social media.

But, have you ever thought about the science behind as to why this is true?

AdWeek shared 13 scientific facts for what makes infographics so desirable to a user for consumption of information, and (indirectly) why you should consider using them more in your content marketing strategy.

And hey! You’re in luck.
This article will tell you why your brain loves infographics WITH an infographic!


Content Marketing Institute Report Cover Screenshot

We are still early on in 2015, which means it is just as good a time as any to assess your current business practices and make goals for how to enhance your strategy throughout the year.

Thanks to Content Marketing Institute (CMI) and Rainmaker Platform by Copyblogger media, we’re able to provide some insight on what small business marketers, like you, are looking to improve for one of the most essential tactics in a modern marketing strategy: Content Marketing.

The following summary comes from CMI’s annual content marketing research, focusing on how the practices of small business marketers in the business-to-business (B2B) space have changed over the last year.


Work Station Vector

Yesterday, I attended the webinar Everybody Writes, sponsored by Marketo and given by Ann Handley from Marketing Profs.

If you couldn’t guess by the title, Everybody Writes was a webinar focused on content marketing. Handley has recently written a book on the subject and decided to share her knowledge with the Marketo community.

I received so much great information from the session that I decided to share a brief summary of the webinar with you all so you can take some tips back to your own content marketing strategies!


Many Browser Windows

Often we find ourselves discussing how small business owners and entrepreneurs can be more productive. Does this mean we are trying to imply that these professionals have difficulty with time management?

No way!

We just understand that time is a limited resource, and that a few productivity hacks are appreciated when trying to tackle a busy day.

Today we thought we would focus on one of the most time-consuming facets of a business: content curation. To have an impactful content market strategy, you must be up to date on all of the latest news in your industry. This way, when updating your small business blog or posting timely content to social media, you are providing engaging, share-worthy content to your consumers.



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