Do you ever wish there was an effective and efficient marketing strategy out there that could bring you new customers while at the same time building loyalty with your current ones? Poof — wish granted.
Referral marketing is a seriously underutilized method of driving traffic and revenue by small businesses, likely because of their limited time, budgets, and tech resources. But the good news is that referral marketing doesn’t have to be costly or complicated. Your program can be as simple or robust as you’d like — the important thing is that you have one.