When it comes to creating community around your small business, there are lots of different routes to take. We’ve talked about creating community with offline efforts, in-kind donations, and rewards programs. Today we’re going to talk about creating a literal community using established social media tools.
There are three major providers of social media communities: Facebook, Google+, and LinkedIn. Because we are talking about communities with a business and marketing focus, we’re going to exclude Facebook for today, since you have to join or create a group from a personal profile instead of business page on this platform.