Customer relationship management vector

Small business budgets can be, well, small. Whether you’re in the beginning phases of a new business or are an established entity, budgets are tight and every penny is allocated to a specific function. When it comes to marketing budgets, they are often non-existent. Yet, marketing continues to scale the ladder of importance when it comes to small business operations.

The real question, then, is how does a small business integrate marketing efforts with minimal budget? One practically free means of marketing is to enlist your current customers as unofficial brand advocates. Tapping into your captive and loyal consumer base offers your business endless opportunities to increase brand awareness for minimal spend.


creative lightbulb vector

Is your marketing campaign sufficiently visual? Images are at the core of modern marketing, but it’s important to grasp the full extent of visual marketing strategies now available, from traditional photography to the increasingly popular infographic. It’s no longer enough to stick to just one form of visual content.

Luckily, putting extra energy into your visual material will be worth your effort, since blogs featuring appropriate image content accrue 94% more views than those without such content. But, of course, some of these visuals are more powerful than others. It’s important to play to your content strengths.


Brand name compilation

Naming your business can be one of the most challenging pieces of launching a business. There is so much equity tied up in a name, how it correlates with your logo, and the emotions and connotations it stimulates from its audience. One can easily fall down the rabbit hole while trying to pick the perfect name.

Fortunately, we’re here to help! There are a few tried-and-true tips to narrow your search and come up with a long-standing name for your business. While many of you already have a business name, you may be considering a rebrand or renaming, and these tips apply to you, too.


2015 Recap for 2016

We are only one day away from 2016, which means that we have become a bit nostalgic about the last year of content we have created for you.

In a digital world, tips, tricks, and tools are often being changed, updated, or have disappeared. However, we think the following articles we’ve written about web design, digital marketing, SEO, branding, and your small business growth this year will be helpful in preparing you for a happy and successful 2016.

So to get ready for the year ahead, dive in, and reflect on what we’ve learned from 2015:


brand identity quiz cover

The foundation of a successful small business is the understanding of who you are, and differentiating yourself from the rest of the businesses already out there.

In order to accomplish this you must explicitly identify your brand to reflect your true self through every piece of content that your customer may come across; whether that is your website, your social media, or even just a flyer found in the neighborhood. Many businesses struggle to build a successful brand identity, but when done correctly the results are astounding.


Brand Personality Chart

Earlier this month Sarah talked about how to name a business.  After you’ve carved out a name for your business, you should think about defining more of your corporate identity. After all, it makes a lot of sense to have a holistic business identity that encompasses your business name, brand, logo, and design aesthetic. Your corporate identity should carry a consistent message across mediums – from digital to print and back again. A fundamental aspect of this business identity is its brand personality.


stick figures chatting

The essence of marketing is to evoke an emotion from your audience so they are motivated to buy, download, or otherwise engage with your brand.

The true marketer’s dream is for that evoked emotion to propel a user from a customer to a referrer; and have them share their brand experience with a relative, friend, colleague, or Yelp user.

The biggest question marketers are left with is which emotion would be most compelling toward that goal. While some would argue it would be fear, guilt, or urgency, most of these emotions leave a bad aftertaste.


CoverPhoto for Oomph Infographic - 40 Brand Logos with Hidden Messages

It’s no secret that your logo is an extremely important part of your brand.

That is why we have talked at length about this subject on the Webs blog: from choosing the right color, to small business logo design principles, to which tools you can use to design your own logo.

The logos with the most impact are always those that take their design to the next level. They look beyond the aesthetics of the design, and think about how to make the most of negative space or what simple messages they can convey through design to reinforce their brand.


Today’s post comes from Alex Mitchell, Webs’ lead analyst.

Sarah has posted a lot here on the Webs blog about the importance of branding your small business (Also see: Understanding Branding) so that your customers recognize what your company stands for and choose to return to it time and time again. However, one attribute of branding that many small business owners overlook is Personal Branding.

Like it or not, as a small business owner, your personal life has the potential to reflect positively or negatively on your business’s perception by potential customers.



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