Do you ever wish there was an effective and efficient marketing strategy out there that could bring you new customers while at the same time building loyalty with your current ones? Poof — wish granted. Referral marketing is a seriously underutilized method of driving traffic and revenue by small businesses, likely because of their limited […]

When it comes to creating community around your small business, there are lots of different routes to take. We’ve talked about creating community with offline efforts, in-kind donations, and rewards programs. Today we’re going to talk about creating a literal community using established social media tools. There are three major providers of social media communities: […]

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