Customer relationship management vector

Small business budgets can be, well, small. Whether you’re in the beginning phases of a new business or are an established entity, budgets are tight and every penny is allocated to a specific function. When it comes to marketing budgets, they are often non-existent. Yet, marketing continues to scale the ladder of importance when it comes to small business operations.

The real question, then, is how does a small business integrate marketing efforts with minimal budget? One practically free means of marketing is to enlist your current customers as unofficial brand advocates. Tapping into your captive and loyal consumer base offers your business endless opportunities to increase brand awareness for minimal spend.


Word of Mouth Advocate

Your loyal satisfied customers are the ones that help keep you in business through their return visits and customer referrals. For that reason, they should also be your biggest brand advocates. With the right strategy, you can turn your most loyal customers into your top social influencers.

The satisfied customer is like a secret weapon in your marketing campaign. Once they’ve agreed to be a brand advocate, you suddenly have a train of word of mouth advertising that can generate you more leads than any of your other advertising campaigns. In fact, 80 percent of people are likely to use word of mouth to influence their purchasing decisions. Leveraging satisfied customers allows you to spread the good word about your brand in a way that your customer base can relate.



Layout Style

Header Style

Accent Color