Blogging for business icons


Blogging has morphed from a small side business to a booming and lucrative industry. Thousands of people are making their living just from blogging with the help of sponsored content and affiliate marketing. The impact and influence of effective bloggers is staggering, and is a fantastic marketing force for small businesses.

Beyond the financial benefits of a successful blog, for small businesses, they offer a place where consumers can find answers to questions and the business can be known for its expertise and guidance. Blogs provide a place for businesses to showcase their offerings as well as their understanding of their audience and its needs. Blogs also allow businesses to backlink to their websites, which increases traffic, SEO rankings, and helps convert traffic into tangible business leads.


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So you want to start a blog?
It makes sense–everyone else is doing it.

But how do you stand out from the crowd?

Whether it is for your small business or for your personal brand, starting a blog requires knowing tricks of the trade for it to be a hit.

Lucky for you, we know a thing or two about writing blogs…so read closely the five steps for starting a successful blog:

1. Choose your niche
Deciding on a topic for your blog is one of the most crucial steps when starting out (that’s why it is number one!). With so many topics to choose from, it can be cumbersome picking just one. Best practices suggest creating a content marketing mission statement to narrow your focus, reach a defined audience, and drive engagement.


Header image from The Content Explosion


By now, you know all about the benefits of content marketing for your small business – improved search ranking, increased social media engagement, better brand awareness, lead generation, etc. And, knowing all this, you are no doubt creating lots of high-quality, relevant content for your audience on a regular basis. But the problem is, you’re not alone. According to the data company Fractl, over SIX MILLION novels-worth of blog posts are being read on WordPress alone every single day.  Will your blog post be one of them?



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