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With so many digital advertising options available these days, it can be hard to decide what, when, where, and how much to advertise for your company. These questions are especially pressing for small business owners who lack the budget to compete with their larger competitors for screen time.

So what do you need to consider when it comes to getting the most bang for your ad buck? Advertising tech company YuMe is here to tell you. Based on some pretty detailed research, the infographic below provides lots of insights about consumers’ digital lives and their responses to on-screen advertising. The most prominent question they seek to answer is ‘what role does screen size play in ad effectiveness?’

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If you don’t have the budget for glossy magazine advertising or high-profile online ad placement, you might still be able to achieve the results you’re looking for (without spending big bucks) through industry newsletters and listservs.

Think about your target market for a minute. Who are they? Where do they get their news? What groups might they be a part of? What communications are they already receiving that you might piggyback on? There are three big advantages to advertising and partnerships of this kind:

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