Has a friend ever sent you a link to a funny or interesting YouTube video? The ease with which videos are shared among friends, family, and coworkers is one of the reasons why video marketing is the next big trend. Not only are videos more entertaining and engaging than text, they also increase SEO rankings. According to Forrester Research, video increases a web page’s likelihood for a front-page Google search result by 96 percent.
Nowadays, videos have become the next great way to give your website, and your company, a strong online presence. Here are some ways in which you can use videos to brand your company and drive traffic to your site: