Have you been looking for a new strategy to add to your marketing plan? If you feel like you’ve already maximized your free options (SEO, social media posting, etc.) it might be time to consider venturing into paid promotions. Ryan Bowman, a Certified Adwords Professional, recently said in a post on the subject:  “Many small […]

What do you have in common with Richard Branson and President Barack Obama? Soon you’ll all be blogging and posting content on LinkedIn’s publishing platform! That’s the idea, anyway. Since the late 2012, when LinkedIn introduced its publishing platform (which you might know as LinkedIn Influencers, LinkedIn Today, or Pulse), regular users like you and me have been […]

We’ve talked before about the benefits of content marketing — the strategy of providing engaging, relevant content for fans, followers, and website visitors to interact with. It’s great for SEO, your brand, and driving traffic to your website and social profiles. Now that you’ve got a content strategy in place, do you know what kinds […]

During the month of September here on the Webs blog, we’re going to be talking about leveraging local marketing opportunities for your small business. We’ll kick things off today (and Friday) with one of the single most important things you can do if you are the owner of a brick-and-mortar operation: setting your company up […]

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