By the time you are done reading this sentence, Google’s search engine will have completed over 300,000 queries, each one containing unique webpages, advertisements, photos, and other information.  The sheer computing power of Google can be mind-boggling, yet the typical user never asks the simple question, “How does Google work?” Organic Search All search engines, […]

In October 2014, Google improved their search experience with less spam and more procured content in their algorithm updates named Panda and Penguin. While most of us like to pretend we know exactly what these algorithms do and how they affect us, the formula that runs behind the scenes on Google can truly be complex […]

Technically, search engine optimization (SEO) is a means of optimizing your website’s ranking in just about any search engine. However, since Google is by far the most popular search engine in the US, most SEO agencies and gurus abide by Google’s standards of SEO best practices. Although the search engine giant is notoriously secretive about […]

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