By now, you know all about the benefits of content marketing for your small business – improved search ranking, increased social media engagement, better brand awareness, lead generation, etc. And, knowing all this, you are no doubt creating lots of high-quality, relevant content for your audience on a regular basis. But the problem is, […]

Have you been looking for a new strategy to add to your marketing plan? If you feel like you’ve already maximized your free options (SEO, social media posting, etc.) it might be time to consider venturing into paid promotions. Ryan Bowman, a Certified Adwords Professional, recently said in a post on the subject:  “Many small […]

What do you have in common with Richard Branson and President Barack Obama? Soon you’ll all be blogging and posting content on LinkedIn’s publishing platform! That’s the idea, anyway. Since the late 2012, when LinkedIn introduced its publishing platform (which you might know as LinkedIn Influencers, LinkedIn Today, or Pulse), regular users like you and me have been […]

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