Lead generation ideas

Online marketing is a whole arena encompassing many effective forms of promotion. At every turn you come face to face with a new development, strategy, or platform. Keeping up with this world of digital marketing may sound daunting at first, but having spot-on information about the different ways of generating leads online certainly makes it easier.

Just like the inner workings of businesses differ according to their industry, so too do their online marketing efforts. Knowing how to navigate the different techniques and what to focus on is the root of the strategy. What works for a retail company does not necessarily work for a marketing firm. To help you identify what is out there and what works for your business, I’ve compiled a list of effective methods of generating leads online. Diving into the “what,” “how,” and “why” will give you a better understanding of the different techniques available to attract valuable customers.

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Email marketing alternatives

The smartphone explosion has created a number of ways for digital marketers to reach out to potential customers. And while email marketing was once an effective—and cutting-edge—way for marketers to deliver their messages, things are rapidly changing. The rapid shift of mobile users away from email to other communications platforms calls for digital marketers to use new avenues in order to stay in front of their audiences.

To that end, here are 6 alternatives to email that organizations can use to make their marketing campaigns more relevant and effective.

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Google AdWords Express Header

Google recently announced AdWords Express: a simpler way for small businesses to advertise in search results. AdWords Express promises to help you find valuable new customers, even if you only have a small budget. Is it a good fit to grow your business? How can you get the most from search advertising? Let’s take a look.

Why advertise on search engines?

Search engine advertising is one of the most efficient ways to grow your business. If you mail out postcards or buy a radio ad, you pay to reach a certain size of audience. But the majority of that audience doesn’t need what you’re offering, or isn’t looking for it right now. You pay whether or not a single person actually considers your business.

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Paid_new

Have you been looking for a new strategy to add to your marketing plan? If you feel like you’ve already maximized your free options (SEO, social media posting, etc.) it might be time to consider venturing into paid promotions.

Ryan Bowman, a Certified Adwords Professional, recently said in a post on the subject:

 “Many small businesses shy away from trying Pay Per Click (PPC) advertising because it can be expensive. It could be a costly mistake NOT to try it because you may be missing out on a potential cash cow.”

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It’s no secret that the most effective marketing plans are those that are multichannel, and don’t rely on just one avenue for getting the word out. Sometimes, however, small and micro business owners make the mistake of thinking that this means they have to do everything all at once when they first start out. This often leads to an “all or nothing” situation in which busy entrepreneurs who don’t have the time to market on every channel end up doing nothing because they get overwhelmed.

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We’re continuing our series on small business promotion. Today’s topic is Paid Search Advertising so we brought in the big guns, aka Asheley Dozier, our Acquisition Marketing Manager. Enjoy!
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We’ve talked a lot on the blog about search engine optimization (SEO), but there is a whole other side to getting found in search engines: Paid search. Often referred to as SEM (search engine marketing), paid search advertising is made up of text ads or sponsored links that are found at the top and on the right side of a search engine results page. All search engines have paid search programs, but Google AdWords and Bing Ads are the most popular.

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