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If you’ve gotten your website to the top of Google or other search engines, you’re likely focused on maintaining those rankings. With the arrival of Mobilegeddon, business owners are more nervous about keeping their Google rankings in place than ever. However, there’s no need to fret. Knowledge can eradicate fear. Follow these five tips, and you can rest easier knowing you’re doing everything in your power to maintain search rankings.

1. Monitor Search Results

First, you need to know if you’re in or out. Perform a site search by typing “site:” then your domain name into Google as shown in the example below:

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Have you ever told a friend about a trendy new bar you heard of that you think they’d like, only to be regaled with a horror story about bad service and food poisoning after they visit it? So embarrassing. And if you think it’s scary going out on a limb to give advice to one friend, can you imagine how a search giant like Google or Bing feels?

Everybody hates giving bad recommendations, and Google is no exception. That’s why Google’s search ranking algorithm relies so heavily on a website’s ‘reputation’ around the Internet when delivering search results. Especially since its Penguin and Panda updates, Google has looked at how many people find a website useful and share-worthy as an indicator of how highly Google should rank or recommend it in search results. That’s great for big brands with huge audiences, but how can small business owners compete?

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Now that you’re familiar with the concept of SEO and what it does, it’s time to build upon that foundation. Part two of this series aims to show you just how critical SEO is to your online success by discussing its benefits.

If you didn’t get the opportunity to read the first post in this series, Search Engine Optimization 101, I highly recommend giving it a quick read. It will give you a very basic foundation for what people mean when they use the acronym SEO and why it’s important to your business.

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