While big box brands may have the budget to reach a national audience, small businesses have a distinct advantage on the local stage. Not only are people gravitating more and more toward local businesses (48% plan to increase local patronage), these smaller brands are able to leverage local search listings more effectively if they know what to do.

If the hipster movement has taught us nothing else, it’s that people want the things they eat, the clothes they wear, and the places they shop to say something about them as individuals. In that environment, the local business will beat out a national chain in local search results any day. Take advantage of that starting point by making the most of your local listing. How? Check out this research and infographic from Google:


Have you ever run a search in Google for your company’s name or a product and noticed that a competitor has usurped your number one spot? If you have, you’re not alone. Many companies have fallen from their cushy top spots only to be replaced by a copycat website who spells their name just differently enough to avoid a lawsuit or a website which uses keywords related to your business, but have no relation to their own. These types of competitive practices are downright dirty and can be frustrating to deal with.


Our series on How To Make a Website has come to an end, so it’s time for our next topic. Being that it’s February, it seems only appropriate that we take some time to talk about those three little words…

No, not those three little words. We’re talking about Search Engine Optimization, people. To help you navigate this important and tricky topic, we have guest blogger and Webs’ resident search marketing expert, Collin Tate.

An Introduction to SEO

There are few topics that have caused as much confusion, frustration and curiosity as Search Engine Optimization (SEO). Whether you’re a professional writer, passionate blogger, seed-stage startup or established business, SEO is critical to your online success.



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