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It’s no secret that the most effective marketing plans are those that are multichannel, and don’t rely on just one avenue for getting the word out. Sometimes, however, small and micro business owners make the mistake of thinking that this means they have to do everything all at once when they first start out. This often leads to an “all or nothing” situation in which busy entrepreneurs who don’t have the time to market on every channel end up doing nothing because they get overwhelmed.

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