Hi everyone–this is Rochelle from the Webs marketing team.  Sarah is giving me guest blogging privileges today to tell you about a new product development I’m really excited about: our Webs SEO Booster.

For the uninitiated, SEO stands for search engine optimization and it refers to the practice of making your website available for search engines like Google, Yahoo! and Bing to include in their results when someone submits a search. When you simply publish a site, these search engines will generally find it and include it in their massive index of content.  But you want to do more than get indexed–you want to make sure that the search engines associate your site with the terms that your customers and potential customers are typing into search engines, hoping to find a site or business like yours. READ MORE

It’s hard to overstate the importance of Google for small businesses. While big brands are using their big budgets on flashy advertising strategies, Google provides an avenue for the underdogs to get their content out there by optimizing their sites for organic search. It doesn’t matter how big your budget is if your site isn’t coming up in your customers’ Google searches!

Google offers a number of helpful tools to help small business owners turn their sites into well-oiled traffic machines. Two we’d like to recommend that you look into are: READ MORE

Have you ever told a friend about a trendy new bar you heard of that you think they’d like, only to be regaled with a horror story about bad service and food poisoning after they visit it? So embarrassing. And if you think it’s scary going out on a limb to give advice to one friend, can you imagine how a search giant like Google or Bing feels?

Everybody hates giving bad recommendations, and Google is no exception. That’s why Google’s search ranking algorithm relies so heavily on a website’s ‘reputation’ around the Internet when delivering search results. Especially since its Penguin and Panda updates, Google has looked at how many people find a website useful and share-worthy as an indicator of how highly Google should rank or recommend it in search results. That’s great for big brands with huge audiences, but how can small business owners compete? READ MORE

It’s that time again–no, not Peanut Butter Jelly Time. It’s SEO time!

I couldn’t in good conscience explain the basics of SEO, talk up the benefits of SEO, consider SEO Myth vs Reality and then leave you holding the bag, wondering what to do next. In this article, I aim to point out the single most important element on your website’s pages that can help you be found in and more visible to search engines.

Title Tags

You may be asking yourself “what in the world is a title tag?” READ MORE

The beginning articles in this series focused on SEO Basics and the Benefits of SEO. In the first article, I stated that for some, SEO has caused a lot of confusion and frustration. This confusion and frustration is the result of an overwhelming amount of misinformation and the perpetuation of outdated SEO practices.

As of writing this article, Google returns over 35,000,000 search engine results for the keyword search, SEO. With so much written about the subject, it can be hard to distinguish fact from fiction. So, today we’re going to do some SEO myth busting and finally lay to rest some of the most common myths circulating. READ MORE

Now that you’re familiar with the concept of SEO and what it does, it’s time to build upon that foundation. Part two of this series aims to show you just how critical SEO is to your online success by discussing its benefits.

If you didn’t get the opportunity to read the first post in this series, Search Engine Optimization 101, I highly recommend giving it a quick read. It will give you a very basic foundation for what people mean when they use the acronym SEO and why it’s important to your business. READ MORE

Happy Monday! With Thanksgiving coming up, we’re shuffling this week’s blog around a bit and bring you an example site on Monday for a change. Today we’re going to look at Scarab Pictures, a fantastic photography portfolio site made by a Webs user. There are a lot of great things about this site that we talk about often — consistent branding, the use of imagery, simple navigation, etc. Another thing that Claire, the owner, is doing well is keeping a current blog for her business. READ MORE

You have taken the time to start and build your website, and are ready to start driving significant amount of traffic to your website. Now is the perfect time for you to start thinking about creating a domain name strategy.

Let’s start with basics. A domain name is the address of your website. Previously, we have posted information about how to pick the right domain name for your small business/website and the importance of securing your domain name early on.

We all know that the best possible scenario for any business is to get a domain name that matches the name of the business or blog. But if that’s not available, there are other things you can do to help get the traffic that you desire to grow your website. This is where a domain name strategy comes into play. READ MORE

Nobody starts a website with a goal of it not being seen–most people want their website to show up on page one of Google or Yahoo! search engines.  This takes time.  However, we find that a lot of new website owners don’t know how to get started to ensure their website address shows up in search engine results.

You might have heard of the terms SEO (Search Engine Optimization), you might have even seen our blog post on the complete visual guide to SEO. But, do you know of the concrete steps you can do today to get your website to show up higher in search results?

Here are a few things you can start doing now to optimize your site for search engines:

1. Improve Relevancy of Your Content — Information presented on your website should be relevant to the topic around which your website is created. The key to getting higher search ranking is being consistent and relevant in your website copy. The copy you post on your website shoold also include key keywords that are relevant to your business and for which you wish to rank high in search engine resolts. Suppose you are a wedding photographer located in San Diego, California who specializes in outdoor weddings.  You shouldn’t just use a keyword like “photographer”.  You should use relevant keywords like “wedding photographer”, “outdoor wedding photography” or “San Diego wedding photography”. You can also improve your website copy by creating:

    1. Keyword Rich Page Titles
    2. Including most important keywords in the first paragraph
    3. Use keywords in hyperlinks

How to market/promote your new website

So you followed all the advice and created a website for your business, now you are wondering how it will generate more leads.  Like any great business resource your website won’t work magic on its own, it requires care and feeding. Creating a small business website is only the beginning.

5 Tips for Marketing Your Website:

1. Get Visible

Optimizing your site is the best way of letting search engines know what you are all about, and the best way to get them to send you relevant traffic which means more customers.

What is website optimization? It is the process of designing your website pages to show up high in search

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