Amazon search bar

Technically, search engine optimization (SEO) is a means of optimizing your website’s ranking in just about any search engine. However, since Google is by far the most popular search engine in the US, most SEO agencies and gurus abide by Google’s standards of SEO best practices. Although the search engine giant is notoriously secretive about the details of their algorithm, they’re open about general best practices such as producing high quality content, good link building, avoid black hat tactics and the like.

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Penguin and Panda

If you are a small business owner who finds Google alliterative algorithms Penguin and Panda to be intimidating territory, you’re not alone. You have enough on your hands with running a business and maintaining a website without having to decipher what each Google algorithm update means for your marketing and SEO strategy.

While it’s certainly possible to make a full-time career out of the analysis of these search engine rank determiners, it’s also possible to break it down into manageable and actionable bites. Let’s start with some clarifications:

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Variety of doors

You know how people say that less is more? Yeah, they are not talking about webpages. When it comes to the number of pages that connect to your website’s domain, more is always better – especially when you’re doing search engine optimization.

In today’s online world, people rarely come to a website by typing in the name directly. Most website hits come from search engines – specifically from Google. If you want more people to enter your website, consider adding more doors. And not just more, but doors of all different shapes and sizes.

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Google_New

Today’s post is for anybody who has ever looked at their Google search results and wondered, “Now why does that guy have his picture beside his content and I don’t?”

The answer is, that guy has successfully set up Google Authorship for the content he shares online. In a nutshell, Google Authorship is a way for people searching for content to immediately see who wrote an article, identifying them by their name a photo.

If you have a blog and are consistently creating posts as part of your content marketing strategy, you have a huge opportunity to do something relatively simple that can have big benefits for you and your small business. What kind of benefits, you ask?

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contentbenefits1

Our series on content marketing continues today with a discussion about the benefits this marketing strategy can have for your small business. Now that you are familiar with what content marketing is, and some different types of content you can create, let’s talk about why you should be doing this in the first place.

1. Content is great for SEO
Search engine optimization trends come and go, but relevant, quality content never goes out of style. Each time Google updates its search algorithm (like the recent switch to Hummingbird), SEO experts pepper the Internet with articles about how to take advantage of the new system. And a lot of that is great advice, even if it can be impossible to keep up with. But one sure-fire strategy for improving your ranking without living on SEO blogs is to regularly publish quality content that people will find useful.

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It’s been a year of innovation here at Webs. Thanks to our intrepid engineers, we’ve been able to bring some really exciting new products to our users to help them make the most of their sites and build their businesses. In case you missed any of the updates along the way, we’re counting them down today!

February 2013: User Interface Redesign
The day we launched a redesign of the Webs interface for users was really exciting for everyone here. Our research and development teams spent a lot of time listening to users and figuring out ways to improve their experience. With this redesign came a new look and feel, and a dashboard checklist to help users make sure they were getting the most out of Webs’ tools.

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In last week’s post about getting your website ready for the holidays, we mentioned adding a page or pages of content as a strategy to improve traffic flow to your website. Today we’ll get into a little more detail about how — and why — to go about doing that.

First, come up with some keywords and key phrases you think your target audience might use to find what they’re looking for on search engines. Once you’ve got that list, think of ways you can modify those phrases to make them more specific to you. Adding things like your location (Des Moines Cupcakes) or something unique about your product (Des Moines Vegan Cupcakes) can make you more likely to rank on the first page of results because competition for those terms is not as stiff.

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Today’s article is a guest post from Webs’ Head of Marketing, Rochelle Sanchirico. She is a lover of numbers and statistics, and therefore the perfect person to discuss the launch of Webs latest tool, Stats.

I love numbers, always have.  I grew up in a math nerd family, and have always sought out jobs that brought together art (fun!) and science and math (even more fun!).  But I am also well aware that writing complex equations and calculating standard deviations is not everyone’s idea of a good time.  That’s why I’m excited that at Webs we’ve made math – and the very beneficial actions you can take from the resulting numbers – much more digestible to help our users grow their websites.

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Many times on this blog we have touted the benefits of creating great, relevant blog posts and other content as a means of driving traffic to your website and improving your search engine optimization. And because you’ve bookmarked and savored those articles (right??) I know that you’re already sold on this concept of content marketing. But knowing WHAT to do is not the same as knowing HOW to do it.

Starting a blog and creating content sounds like a great idea. But sometimes when you’re faced with that blank screen, the task can suddenly seem daunting. As someone who has written literally hundreds of blog posts, I can tell you that I’ve often faced the same challenge. But I can also tell you that not every topic you write about has to spring forth from your own brain – there are tools and resources at your disposal that can help you come up with things to write about when you sit down at that computer. Here are 5 of the resources I use to find inspiration for the blog posts I write every day:

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Have you ever run a search in Google for your company’s name or a product and noticed that a competitor has usurped your number one spot? If you have, you’re not alone. Many companies have fallen from their cushy top spots only to be replaced by a copycat website who spells their name just differently enough to avoid a lawsuit or a website which uses keywords related to your business, but have no relation to their own. These types of competitive practices are downright dirty and can be frustrating to deal with.

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