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We’ve talked a lot about web design and best practices for setting up a professional business website, but once that’s complete, what do you do next? Generating traffic to your beautifully crafted website is the next hurdle to overcome. This is where backlinks come into play. Simply put, backlinks are inbound hyperlinks from one website to another website.

You may be thinking, “How is this relevant to my business?” Well, every backlink to your website increases your site’s popularity and pushes it higher in SEO rankings for your industry or niche; they improve your credibility and authority within the marketplace.


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Small businesses strive to define themselves in a marketplace filled with competitors. Having a credible website and stellar products and services are the pillars for any business, but in order to succeed, high rankings in search engine queries are essential. But with millions of search results available, how does a small business rise to the top? We’ll tell you: creating content with Search Engine Optimization (SEO) in mind. Optimizing your content, through your website and other distribution channels, enhances your business’s position in search results. When you develop content in this way, it drives customer action and increases revenue.


Webs Local Listings

Search Engine Optimization (SEO) is a skill that many small business owners work hard to master. Not only do they want people to find their small business website, but they want potential customers to see their location, store hours, social media profiles, and any other web presence that will convince customers to do business with them instead of a competitor.

One of the best ways to reach SEO success with minimal effort is to perfect your business’ local listing. If you need some background, we have written a number of articles on this topic:


Google Search Engine Optimization 101

By the time you are done reading this sentence, Google’s search engine will have completed over 300,000 queries, each one containing unique webpages, advertisements, photos, and other information.  The sheer computing power of Google can be mind-boggling, yet the typical user never asks the simple question, “How does Google work?”

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All search engines, whether it’s Google, Bing, or Yahoo, work in similar ways. In order to find relevant material associated with a search term, the engine deploys their army of automated robots (software programs) to browse through billions of individual links.  If a link is seen by a robot, its on-page content, link information, and page titles are stored in a massive index. When a search is conducted, Google’s bots return to those indices and look for webpages that contain the search term. Google then considers over 200 factors to determine a webpage’s relevance and popularity. These factors include:


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In honor of National Small Business Week, we’re taking a look at a Webs user website that highlights a whole industry of small business owners that most people don’t think about interacting with, but who touch our lives every day: farmers! is a hub for all things farming in Washington State. Their well-branded, professional website has a lot going for it, but it succeeds in three key areas specifically. Let’s take a look:

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Upon arriving at, you are greeted by colorful imagery that really draws you in. There’s a perfectly-sized header image carousel, images for the links to their highest-value landing pages, a rotating image gallery further down the page, and even some video embeds. But despite the volume of visual content on this website, good layout and tasteful color choices keep it from feeling overwhelming or cluttered.


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If you run a business with an online presence, your success is likely limited by the traffic your website generates and the leads you acquire. And while driving traffic to your web pages isn’t always easy, there are a number of tools and resources available to you. You simply need to know how and when to use them for optimal results.

While there used to be a time when you could separate yourself from the competition by simply paying a little extra to develop an aesthetically pleasing website, that’s no longer the case. Having a sleek, well-designed website is pretty much the norm for competitive small businesses these days. It takes much more than good-looking pages; you have to attract the right traffic to them. You have to be capable of weeding through irrelevant traffic to find potential customers that will actually be interested in what you have to offer. Typically, you can accomplish this by focusing on five important areas:


Puzzle Pieces

Search engine optimization (SEO) and social media go together in the digital world like smartphones and teenagers. You really can’t have one without the other, but a lot of people avoid SEO completely for their websites – not to mention their social media content – because they don’t know where to start.

SEO can certainly be confusing, and it’s changing constantly. However, knowing the basics of SEO and keeping up with trends is a good way to grow your business’ exposure. SEO is a means of boosting your web presence’s rankings in search engine results when people query ‘your’ keywords. Oftentimes the phrase “web presence” is used interchangeably with “website,” but that’s just because it’s most common. You can actually use SEO best practices, such as those detailed by Moz, anywhere you have control of content online. Here are just a few reasons why your social media presence should be part of your overall SEO strategy:


SEO-Optimized Website

Building a website might be on the 2015 agenda for your business. If you’re like most business owners, you want to give your company as much exposure as possible. That’s why you decided to build a website in the first place, after all. The key to creating a successful web presence is making sure customers can find you. Search is the top way users find sites online.

We want to help you accomplish everything you set out to do this year. With that in mind, let us show you how to build a website that’s easy to discover in search engines.


How Google Works Screenshot Infographic QuickSprout

In October 2014, Google improved their search experience with less spam and more procured content in their algorithm updates named Panda and Penguin.

While most of us like to pretend we know exactly what these algorithms do and how they affect us, the formula that runs behind the scenes on Google can truly be complex and confusing.

For small business owners and entrepreneurs, Google is important for website discovery with local listings and SEO (Search Engine Optimization) efforts. But to excel in these areas, it is essential to take the time to learn how Google works.


Lead generation ideas

Online marketing is a whole arena encompassing many effective forms of promotion. At every turn you come face to face with a new development, strategy, or platform. Keeping up with this world of digital marketing may sound daunting at first, but having spot-on information about the different ways of generating leads online certainly makes it easier.

Just like the inner workings of businesses differ according to their industry, so too do their online marketing efforts. Knowing how to navigate the different techniques and what to focus on is the root of the strategy. What works for a retail company does not necessarily work for a marketing firm. To help you identify what is out there and what works for your business, I’ve compiled a list of effective methods of generating leads online. Diving into the “what,” “how,” and “why” will give you a better understanding of the different techniques available to attract valuable customers.



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