Customer experience (CX) has become a hot topic over the past few years and with good reason. Superior customer service is no longer a primary requirement for attracting and retaining customers. The customer’s experience must be stellar, memorable, and positive in order to provide the traction previously supplied by white glove customer service. How the customer […]

What makes a company a great place to come to work every day? According to The Washington Post’s 2015 Top Workplaces survey, major factors include feeling connected through meaningful work, believing a company is moving in the right direction, and feeling genuinely appreciated by your employer. (WashingtonPost.com) Each year, The Washington Post surveys employees of […]

You’ve had the brilliant idea. You’ve analyzed the logistics. You’ve finally decided to start your own business. All that’s left to do now is name it, right? Easier said than done. Naming a business is an incredibly important first step toward future success, and the importance of getting it right can’t be overstated. Because building […]

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