Content Marketing Institute SlideShow Box Office Success

Every day it seems that the amount of content available for consumption continues to grow. And while we love to give you tips on how to create better content and how to plan your content strategy for the upcoming year, we thought we’d also pass along this helpful ebook we found from Content Marketing Institute on the best ways to actually measure and see if all the content you are creating is working!

With cunning puns on movie lingo, here are the top three tips we took away from the Measuring Your Content Marketing Box Office Success SlideShare:



After reading The Definitive Guide to Social Marketing from Marketo, one quote really stuck out to us:

“And I think the one mistake that most companies make, even mature companies in the social media marketing world right now, the one mistake they make is they don’t plan to measure.”

–   Jason Falls, CEO of Social Media Explorer

So we decided we wouldn’t leave you, our Webs readers, in the lurch. We know social media is a tricky channel. And while email has click-through rates and delivery metrics, many aren’t sure where to start in measuring a platform that depends mostly on brand awareness and “word-of-mouth.”



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