In the modern world of business, the reality is that most customers are shopping with credit cards, not cash or checks. This means that owners of brick-and-mortar small businesses have one more element to prepare for in their business plans: how to accept credit card payments.

The good news is, as mobile technology has advanced and the number of small businesses nationwide has grown by leaps and bounds, a number of great options have emerged. One of the most exciting right now is LevelUp, a Boston-based startup.


Admittedly, the marketing strategy of offering a rewards program is nothing new. But as with the success or failure of many tactics, it’s all in the execution.  You will likely get some benefit from a generic ‘refer a friend’ or ‘spend more, save more’ type of program, but to really maximize your rewards program ROI, think about offering something that really resonates with your target market and reinforces your brand’s role in their life.

Take, for example, Sweetgreen restaurants. They will be our case study today not only because everyone in the Webs office is loving that they just opened a franchise across the street, but mostly because Sweetgreen started out as a small business, possibly much like your own.



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