Our series on local promotion for small businesses continues today with a look at the wildly popular review site, Yelp.

Whether you are an avid user of Yelp or have never used it at all, there’s no denying its importance for small businesses. Yelp’s mobile and desktop applications help users not only discover local businesses, but rate and discuss them as well. And unlike social media sites like Facebook and Twitter, your business can be found on Yelp whether you put it there or not. Considering that nearly 1.1 million reviews have been written on Yelp to date, that fact should give you pause. How many people have reviewed your business so far?

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