By now, most of us have seen the square barcodes stamped on everything from magazine ads to shampoo bottles to t-shirts. And with their seeming rise in popularity, many small business owners wonder, should I be using them too? The answer is still a resounding “maybe”.
Key factors to consider when deciding whether or not to get into QR (Quick Response) Codes are:
a) what you hope to accomplish with them
b) the audience you are targeting
c) the amount of time you have to devote