One of the big differences between the life of a full-time marketer and the life of small business owner is the time frame in which you live your daily life. The entrepreneur is often living in the moment, putting out the fires of the day, and making sure everything is running smoothly. The marketer, on the other hand, is already spending their days planning the next month, quarter, and even year.
The challenge that small business owners face as they decide to grow their businesses is that they must also become marketers. This requires that they split their focus and see not only today’s performance, but also next quarter’s goals.