Autumn squirrel stealing acorn

One of the big differences between the life of a full-time marketer and the life of small business owner is the time frame in which you live your daily life. The entrepreneur is often living in the moment, putting out the fires of the day, and making sure everything is running smoothly. The marketer, on the other hand, is already spending their days planning the next month, quarter, and even year.

The challenge that small business owners face as they decide to grow their businesses is that they must also become marketers. This requires that they split their focus and see not only today’s performance, but also next quarter’s goals.

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If you’re looking for a great way to expose your local community to your small business, one way to go is to leverage the fame of a local celebrity. It doesn’t take a marketing genius to know that people place a higher value on the opinion of a celebrity than they do on the rest of us regular people. Wheaties doesn’t pay athletes millions for endorsements just for fun, after all. But since you (I’m guessing) don’t have Wheaties money to spend on celebrity endorsements, you’ll have to get a little craftier and maybe think a little smaller.

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