Continuing May’s theme of promotion for your small business, today’s topic deals with how your presentation of yourself as the owner of your business can help (or hinder) your marketing efforts. Turns out, our Head of Marketing has recently had a lot of experience on this front, so we’ll turn this one over to Rochelle:
No matter how much time and effort you spend on creating a compelling and consistent brand for your business in order to have effective marketing and promotion, there is one element many small business owners overlook: their own personal brand. I’ve been thinking about this a lot recently in my personal life. My husband and I bought a new home in September, while we’re committed to doing a lot of the work ourselves, we are currently interviewing for some of the more difficult jobs.