McDonalds Tweets Back at Taco Bell

The Inbox Diaries is a new series designed to help busy entrepreneurs keep up with all the latest news in small business, marketing, and social media. I’m scouring my inbox every day for interesting tidbits – so you don’t have to.

This Week’s Stories:

The Best Offense Is A Good Defense: McDonald’s vs. Taco Bell
When Taco Bell launched its breakfast menu on March 27th, it fired the first shot in the Fast Food Breakfast War against the industry leader, McDonald’s. After watching the launch commercial in which Taco Bell showed dozens of real men named Ronald McDonald chowing down on Waffle Tacos, the world waited with baited breath to see how McDonald’s would respond. For a brand whose mascot is a clown, I found the two-pronged response to be nicely understated. First, McDonald’s announced that for the next 2 weeks they will be giving away their much-praised McCafe coffee free during breakfast hours. This costs the company almost nothing, but provides an incentive for diners to choose their brand while all the hype around Taco Bell fades to the background.  They also shared a classy but pointed tweet that patronizes Taco Bell to just the right extent: READ MORE

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Today’s article comes from Deanna Zaucha, Webs Retention Marketing Coordinator.

As we round out January, there is still a lot of talk about keeping up with New Year’s Resolutions. These goals span from health and fitness to professional endeavors. But as a small business owner or entrepreneur, those goals often conflict or overlap; so I am here to talk about both with the trend of “Digital Detox.” For those who may not have heard this term before, here is the Oxford Dictionary definition: READ MORE

This is the time of year when those fledgling New Year’s resolutions are put to the test. The holiday momentum is starting to wear off, and the realities of day-to-day life are settling back in. One of the reasons resolutions often fail is that people tend to overreach. If your daily life has been sedentary for years, the chances that you’re really going to start getting up at 5am and running 10 miles before work are pretty slim. The key to success for most people is to start with a realistic goal that you can achieve, that fits into the life you already lead. READ MORE

Today’s article is a guest post from legal blogger Matt Faustman.

While we still haven’t seen those flying cars that we were promised so many decades ago, the fact remains that many aspects of modern life continue to change in ways that seem downright futuristic. The same is true for the contemporary workplace, which looks much different from the same space even ten years ago. From telecommuting to ergonomics, the workplace of the future has new goals and new designs. Read on to learn more about how small business owners can keep pace with the developments of the workplace of the future. READ MORE

In the back of your mind, you’re aware that your scheduling system is a little dated. You tell yourself that having customers call for appointments is charming, rationalizing that people appreciate the one-on-one attention. But having a scheduling system that relies on your availability and your clients’ willingness to talk on the phone opens your business up to lost customers — and revenue.

The good news is that there are plenty of great options available for small businesses when it comes to online booking tools. Services like BookFresh and Acuity Scheduling offer robust features at a very reasonable cost. With these features in mind, here are 8 reasons to get your booking online — today. READ MORE

This month we’ve been talking about trends and inspiration, and one big trend in small business is increasing productivity. So today we have a guest post on that topic from Danny Carlson, a business owner who works primarily online and writes about financial topics including entrepreneurship, money/time management, and productivity.

If you recently started a small business, congratulations. You’re already well on your way to enjoying the benefits of entrepreneurship. If you’re going the “solopreneur” route, your chances of success are that much better because your support costs are greatly reduced. However, if you’re “the guy” in your venture, you’re going to have a lot of hard work in front of you. Little distractions in any business can be dangerous, but for a one-person company, wasting valuable time can put undue stress on your venture. Read on for the best ways solopreneurs can get the most out of every day. READ MORE

We’re continuing our series on time management and efficiency for small business owners with advice from the folks here at Webs who have some of the most demanding schedules in the company. If they can do it, you can do it!

We hope these tips and tricks — ranging from very logical to somewhat obscure (keep reading) — will help you feel more productive and less stressed as you work toward your goals. Please share your own tips and tricks in the comments below!
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Today instead of showcasing an example site we are going to switch things up for a week and offer you something different. Have you ever wondered what the Web office looked like? Well if you’ve seen our tour of the Webs office, you’ll probably note that the Webs team functions in a very unique environment. The company culture is open, fun, and engaging and our office space definitely reflects these elements. We wanted to offer some tips for small business office spaces based on what we’ve learned works well in ours. READ MORE

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