Email marketing alternatives

The smartphone explosion has created a number of ways for digital marketers to reach out to potential customers. And while email marketing was once an effective—and cutting-edge—way for marketers to deliver their messages, things are rapidly changing. The rapid shift of mobile users away from email to other communications platforms calls for digital marketers to use new avenues in order to stay in front of their audiences.

To that end, here are 6 alternatives to email that organizations can use to make their marketing campaigns more relevant and effective.



Have you been looking for a new strategy to add to your marketing plan? If you feel like you’ve already maximized your free options (SEO, social media posting, etc.) it might be time to consider venturing into paid promotions.

Ryan Bowman, a Certified Adwords Professional, recently said in a post on the subject:

 “Many small businesses shy away from trying Pay Per Click (PPC) advertising because it can be expensive. It could be a costly mistake NOT to try it because you may be missing out on a potential cash cow.”



It’s no secret that the most effective marketing plans are those that are multichannel, and don’t rely on just one avenue for getting the word out. Sometimes, however, small and micro business owners make the mistake of thinking that this means they have to do everything all at once when they first start out. This often leads to an “all or nothing” situation in which busy entrepreneurs who don’t have the time to market on every channel end up doing nothing because they get overwhelmed.


Whether you have an established small business or are just getting started, you should have a website as an outlet for sales/and or to serve as a platform for showcasing your products and services.  The problem you might face is actually getting people to visit your website. People need to know that your website exists, and they need to know how to find it.

What follows are some suggestions for promoting your small business website so customers and potential customers can find you online.



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