Nicole Phillips Photography Screenshot

Spring is only 21 days away here on the East Coast, which can mean only one thing: wedding season approaches!

To get into the spirit, we thought we would browse some of our amazing Webs user sites and feature a few services that are devoted to making your wedding occasion a special one.

But first, let us remind you what makes any website a great website:

We surveyed the inside experts here at Webs – from the people who make our tools to those who help users make the most of them – and found that 64% of respondents have not purchased something from a website due to its design or its content.

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Personal portfolio site example

Here at Webs, we are chock full of website marketing solutions and advice for entrepreneurs looking to launch and grow their small businesses. But what if what you’re trying to promote is yourself? Don’t worry enterprising self-branders – we’ve got your back too.

If you’re looking for inspiration for your own personal branding site or online portfolio, check out this well-organized and energetic site from Webs user Jaclyn Vetrano. A recent graduate of SUNY Geneseo, Jackie uses her website to promote herself and her body of work to the world (specifically to possible future employers, we imagine). Let’s talk about some of the elements that really make this personal promotion website pop:

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Today’s example site comes to us from Jacob Jesuthasan, an English photographer. We’re always happy to come across photography portfolio sites from our users; because it’s so easy to add slideshows and galleries, Webs is a great platforms for artists to showcase their work.

The portfolio site of Jacob J Photography is a great example. Jacob chose a very simple template to customize that will really let his photographs shine. The background complements his subjects and style very nicely.

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This week we choose to review a few of the photography sites that requested feedback.  Don’t worry if you do not have a photography website; the tips we are sharing this week holds true for all kinds of sites.

Location, Location, Location.

Once again we are seeing a number of professionally built sites that are missing a key ingredient — Location, Location, Location.

If you were selling cookies on a street and told your friends to come find you, do you think they would be able to without you providing your exact location? The same logic holds true in the online world.  Listing your physical location or area in which you conduct business is a must.

Location helps customers find you in two ways. The first is when customers search online for photography services in their area. Did you know that search engines are now using your location in order to provide you with more relevant results? Thus websites that have location information listed are going to show up higher (first) in search results than those that do not. If you are on the 10th page of results because the search engine doesn’t know where you are, then no one is going to see you and the business opportunity is lost to a local competitor.

The second reason why you should add your location information is for logistical reasons: to help

Today we would like to use our example site to show how a website can be used to put your best foot forward.  Bill Greenwood put together a simple, clean and easy to navigate website that displays his abilities, past work and feedback from satisfied customers. Take a look for yourself:

 

Looking to create your own personal portfolio website? Here’re a few tips to help you get started:

  1. Brand yourself — it is important for any organization to create a strong brand image. For a portfolio website, this can be achieved by clearly displaying your name. In this example,  Bill used his name as the website’s title and his picture as his logo.  If you have a tagline that describes your philosophy, it is also a good idea to add this to your portfolio page to give more depth and personality to the website.

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