As a huge fan of the Barden Bellas from the hit movie Pitch Perfect and an avid cheerleader for effective email marketing, I couldn’t believe it when I stumbled upon an infographic called How to Make Your Email Campaign Pitch Perfect featured on MarketingProfs.
So because the folks over at Campaigner were creative enough to bring my two favorite topics together…
Here are the five best practices for keeping your email marketing strategy in tune:
1. Take Personalization to a Higher Octave
We know the key to data-driven marketing is harnessing your big data to keep your marketing materials customer-centric. So that’s why with your email marketing you should know that tailoring your emails to your audience means more than just inserting a name into the subject line. You should try messages directly targeted to recipients’ demographics or preferences like gender, age, level of engagement, etc. to see your click-through rates and conversions soar.