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On its own, Pinterest can be a powerful marketing tool. When combined with a solid web presence that completes the cycle, the impact is even stronger. Such is the case with today’s Webs user example site, Robert Allan Salon.

When looking for websites to feature here on the blog, I am always delighted when I find myself taking exactly the path that the site’s creator intended. This suggests to me that they’ve done a really great job thinking through the user experience and strategizing about their website’s purpose.

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New LinkedIn profile example

Have you ever taken a moment to think about how similar social media is to high school movie? No really, stay with me here. There is a central cast of five or six archetypal characters, and then all the satellite people whose names you know but you really don’t spend much time thinking about.

If Facebook is the popular quarterback, and Twitter is the super cool geek, and Pinterest is the artsy girl with paint on her overalls, then LinkedIn has always kind of seemed like the editor of the newspaper. Someone who is well-liked and respected, but lacks the style and star-power of the rest of the crew. Well, like any good high school movie, this social media story contains an exciting makeover that will (hopefully) result in a dramatic turn in LinkedIn’s popularity.

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The Inbox Diaries is a series designed to help busy entrepreneurs keep up with all the latest news in small business, marketing, and social media. I’m scouring my inbox every day for interesting tidbits – so you don’t have to.

This Week’s Stories:

1. Happy National Small Business Week!
This week, May 12-16, is National Small Business Week here in the U.S., and there are still a number of ways to get involved. If you happen to live in one of the four host cities – San Francisco, Kansas City, Boston, or Washington DC – there are lots of in-person events to attend. If you’re not prepared to devote a day to attending, you can still watch NSBW events online.

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How to promote your small business website with Pinterest

Don’t look now but there is another hot shot social media site out here. Pinterest is the name and pin-boards is its game. The beauty of this service is its ability to bring many diverse people together not through words but visual boards. Users on Pinterest rave about the ease of use, the ability to be creative and the advantages of the organizational tools of the site.

Many Businesses are also using Pinterest to drive web traffic, according to Shareaholics latest referral traffic report: Pinterest has sent more referral traffic to other websites than twitter in Febuary. So if your business thrives off of website traffic to generate leads and sales, Pinterest is definitely a platform your company needs to take advantage of.  This article will show you how you can use this social media platform to increase your brands awareness while generating leads and website traffic.

First things first, you need to be introduced to the language of this new site:

Pinterest Terms:

  • Pins: Images, articles or videos uploaded via PC or found anywhere on the web, that are added to Pinterest.
  • Boards: Just like a poster board, or collage these are where you place your pins. Boards are sorted into categorgies or subjects like food, sports, or ‘products I like’ etc.
  • Like: Just like Facebook, you choose to “Like” a pin and Pinterest conveniently places your Likes into the ‘Like Section’ of your profile.
  • Re-Pin: When you add an image you find on Pinterest onto your board, when you Re-Pin the user who pinned the image first is credited.
  • Pinner: A user on Pinterest.
  • Follow: You can follow Pinners that interest you, and you can receive their latest updates on the Home feed of your profile.
  • Mention: You can mention other Pinners in the comments of your pins by using the “@” symbol and adding the username of the Pinner.

To see an example of a Pinterest board, check out Webs Pinterest account.

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